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IDC Market Areas

Meet Our Team

Karsten Weide Photo
Karsten Weide
Program Vice President, Media & Entertainment
John Jackson Photo
John Jackson
Research Vice President, Mobile & Connected Platforms
Tom Mainelli Photo
Tom Mainelli
Program Vice President, Devices & Displays
Greg Ireland Photo
Greg Ireland
Research Director, Multiscreen Video
Michael DeHart Photo
Michael DeHart
Director, ConsumerScape 360 and Consumer Primary Research
Lewis Ward Photo
Lewis Ward
Research Director, Gaming
Scott Strawn Photo
Scott Strawn
Program Director, Company Watch
Jonathan Gaw Photo
Jonathan Gaw
Research Manager, Connected Home
Linn Huang Photo
Linn Huang
Research Director

Consumer

ONGOING ANALYSIS

IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.

LATEST RESEARCH

Dedicated Foundry Supply and Demand Market Assessment and Forecast: CY 2H15 Update

Build 2016: Solving Microsoft's Mobility Problem in the Game of Graphs

PC and Mobile Device Per-Capita Purchase Rates, 2011–2015

Multiscreen Experience: Complimentary and Simultaneous Usage

OTT Video and Pay TV: 10 Key Takeaways from IDC's 2016 Consumer Video Survey

SUBSCRIPTION SERVICES

IDC covers this market in numerous subscription services, including:

Asia/Pacific Connected and Social Gaming

Asia/Pacific Quarterly Mobile Phone Tracker

Asia/Pacific Quarterly PC Monitor Tracker

Asia/Pacific Quarterly PC Tracker

Canadian Mobile Consumer and Connected Life

Canadian Quarterly PC Tracker

China Digital Marketplace

China Quarterly Projector Tracker

Consumer IT Watch

ConsumerScape 360

Digital Capture Devices for Image Content Solutions

Enabling Technologies: PCs and Servers

European PC Technologies and Strategies

Gaming

Latin America Quarterly PC Tracker

Mobile Consumer Application Platforms

Multiscreen Video

Personal Computers

Pricing Evaluation Service: Personal Computing

Tablets

United States Mobile Consumer Services

United States Quarterly PC Tracker

Worldwide Black Book: Consumer

Worldwide Consumer Market Model

Worldwide LCD Panel QView

Worldwide New Media Market Model

Worldwide Notebook ODM QView

Worldwide Quarterly Mobile Phone Tracker

Worldwide Quarterly PC Monitor Tracker

Worldwide Quarterly PC Tracker

More Information

For more information on IDC's Consumer Markets coverage contact Patrick Gorman at (508) 935-4369 or at [email protected].

Market Areas

  • Big Data/Analytics
  • BuyerPulse
  • Cloud
  • Consumer
  • Sales & Marketing Strategies
  • Social Business
  • Security
  • Telecom & Networks
  • Vertical Markets


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