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Latin America Quarterly PC Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Latin America Quarterly PC Tracker by Processor
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

Four times annually, IDC's Latin America Quarterly PC Tracker provides detailed, highly segmented tracking data for PC shipments by vendor, brand, processor brand and speed, price band, user segment, and channel. Countries covered are Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela, and the rest of Latin America. Rolling eight-quarter and five-year forecasts are updated on a quarterly basis by country, form factor, and end-user segment.


Markets Covered


This product covers the following segments of the Latin America PC market:

  • Quarterly shipments and end-user spending, with historical information from 1995 and forecast
  • Five-year annual forecast and two-year quarterly forecasts
  • Countries - Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela, and the rest of Latin America
  • Form factors - desktop and notebook
  • Channels - retail, direct inbound, direct outbound, dealer/VAR/SI, Internet direct, and other
  • More than 20 vendors and 75 brands


Segments Analyzed


Throughout the year, this product will address the following topics:

  • End-user segments
  • Price bands
  • Shipment value
  • Shipment volumes
  • Installed base
  • Units and value
  • Units and end-user spending
  • Vendor and market performance
  • Vendor and market evolution


Key Questions Answered


Our research addresses the following issues that are critical to your success:

  1. What is the market opportunity in each end-user segment, sales channel, and country of the Latin America region?
  2. What are the shares for the major vendors of each key segment and country?
  3. What are the market performance strengths and weaknesses of international and local PC vendors in Latin America?
  4. What growth should be expected in the top 7 markets in Latin America over the next five years?

Note: Data is for illustrative purposes only.


Latin America Quarterly PC Tracker by Processor


Source: IDC



Competitive Analysis


IDC's Latin America Quarterly PC Tracker examines how the players in the PC market are positioning themselves to compete in the IT hardware market. This product reviews the market size, forecasts, and market positioning of over 20 international, local, and white-box vendors, including Acer, Alaska, Apple, Dell, Gateway, HP, IBM, Itautec, Positivo, Sony, and Toshiba.


Timely Delivery and Support


Subscribers to this product receive semiannual delivery and IDC support, including:

  • Excel analysis tool
  • Interactive briefing
  • Week 7: Historical analysis published
  • Week 9: Forecast and forecast analysis published


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.

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