IDC's Worldwide Digital Marketplace Model and Forecast product provides the foundation for IDC's new Digital Marketplace CIS programs. The Worldwide Digital Marketplace Model and Forecast provides a detailed view of Internet advertising spending and segments Internet users in detail and quantifies both the activities they are engaged in and what they spend on these activities - issues that are critical to your success.

The Worldwide Digital Marketplace Model and Forecast product expands IDC's forecasts of Internet usage and commerce into the Web 2.0 era by adding country-level coverage that looks at:

• Internet users by age, gender, and location
• Internet users by activity (e.g., search, gaming)
• Internet commerce (both BtoB and BtoC)
• Internet ad spending

Throughout the year, this service will address the following topics:

• Advertising spending - offline/online and by type and category
• The number of Internet users
• PCs, mobile devices, and IADs using the Internet
• The number of buyers of goods and services over the Internet
• Internet activities such as searching, gaming, and downloading music
• B2B and B2C ecommerce

Our research addresses the following issues that are critical to your success:

1. Which activities drive the most spending?
2. Which segments in which regions are growing the fastest?
3. Which online activities offer the biggest revenue opportunity?
4. Which activities are most popular with which age groups?
5. How much money is spent advertising various products/services?

The Worldwide Digital Marketplace Model and Forecast product will be released twice a year.

• Databases to be released in CY 1Q09 and CY 4Q09.
• Bulletins on related topics based on new research/analysis are delivered as PDF files.

The basis for the Worldwide Digital Marketplace Model and Forecast product is IDC's Internet Commerce Market Model (ICMM). The ICMM has been in existence since 1995 and forecasts top-line Internet usage and commerce by business and consumer segments. Over the years, the ICMM has become the single source for global data on Internet usage and commerce trends.

Using input from a continual stream of demand-side research, the Worldwide Digital Marketplace Model and Forecast product extends IDC's coverage into new consumer segments, new activity categories, and new spending categories. It will also incorporate usage-based consumption that is advertising supported. The Worldwide Digital Marketplace Model and Forecast provides key data metrics for 40 countries across all key emerging and developed regions: North America, Western Europe, Asia/Pacific, Latin America, Central and Eastern Europe (CEE), and the Middle East and Africa (MEA).

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.