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IDC Research – Executive Advisory Group – Sales and Marketing Strategies

IDC Cloud Research

The Executive Advisory Group

The Executive Advisory Group is your resource for marketing and selling excellence. In this research and advisory area, we help clients with planning, budgeting, resource allocations, and productivity improvements. Research includes deep benchmarking for making sales and marketing budget decisions, as well as efficiency and effectiveness metrics to assess ROI. Case Studies and Peer-to-Peer Board Meetings provide guidance for adopting best practices. A majority of the largest IT vendors have now standardized on the research and guidance from the Executive Advisory Group at IDC as the foundation for their on-going planning processes.

Latest Research

Customer Centricity and the CMO: An Interview with 10 CMOs
Mar-16

Adobe Summit 2016: Think Experience, Not Channel
Mar-16

Salesforce Continues to Grow its Enterprise Presence in Europe
Mar-16

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The EAG Team

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Richard Vancil
Vice President
Executive Advisory Group
@richvancil

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Kathleen Schaub
Vice President Research
CMO Advisory Service
@kathleenschaub

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Gerry Murray
Research Manager
CMO Advisory Service

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Andrew LeClair
Research Analyst

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Jason Cunliffe
Consulting Director

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Henry Morris
Senior Vice President,
Worldwide Software and
Services Research

Marketing Excellence

  • How much should I be spending on marketing programs?

  • How have marketing investments changed in social and digital media?

  • How can I improve marketing's alignment with Sales via Sales Enablement?

Sales Enablement

  • What are the top three ways to increase Sales Productivity?

  • How should I organize my Sales force?

  • What are some best practices for Customer Intelligence for Sales?

Marketing Automation

  • What element of my Sales processes should I automate?

  • What are my peers doing with Marketing Automation?

  • How can Automation improve Sales Enablement?

From the Technology Marketing Blog

  • 2013 Cloud Marketing Trends

  • Best Practices for Paid Social Media

  • State of Marketing Operations 2013

From the Sales Productivity Blog

  • 3 Ways for Sales to Leverage Marketing

  • Win-Loss Analysis to Improve Sales Productivity

  • A Vision for Your Sales Excellence Team

Tech Talk Video

IDC's 2011 Annual Buyer Insight Study

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