IDC's European PC Technologies and Strategies service is designed to provide vendors, partners, and IT users with an essential and in-depth analysis of the latest trends and changes impacting the PC and overall client computing market across Europe. This service is based on IDC's ongoing and extensive research into the PC market, as well as thin client, blade, and workstation markets in Europe, through a comprehensive range of research studies, end-user and channel surveys, and over 20 years of industry development analysis. This program includes a core set of studies to better understand the evolution of the desktop and portable PC market and overall client business infrastructures and home computing through the analysis of technology developments, user trends and vendor strategies in the highly competitive PC and client computing market.

This service covers the following markets and segments:

• Desktops, notebooks, ultraportables, thin clients, and PC blades
• International, regional, and local manufacturers
• Customer segments: home, education, government, small office, small business, medium business, large business, and very large business
• Western Europe and total EMEA when relevant
• Distribution channels: direct inbound, direct outbound, vendor stores, Internet direct channel, corporate resellers, traditional dealers, value-added resellers, retailers, and etailers.

Throughout the year, this service will address the following topics:

• End-user trends and developments (consumer/business)
• Country profiles and market dynamics
• Vendor strategies and go-to-market models
• Key market trends and opportunities in the desktop and portable PC markets
• Five-year forecasts for each product category by country
• New form factor opportunities in client computing markets
• Channel developments
• Installed base evolution, replacement trends, and penetration rates

This service addresses the following issues that are critical to your success:

1. What are the key developments impacting the PC market?
2. Where are the growth opportunities in Europe in the consumer and business markets?
3. What is the evolution between the different form factors?
4. What are the winning channels and go-to-market strategies?
5. What are the key market opportunities for vendors to increase their share and improve position?
6. What is the growth prospect for thin clients and PC blades?

IDC's European PC Technologies and Strategies service examines how international, regional, and local PC vendors are positioned to compete in the personal computing industry and seize the market opportunities presented to them in the European desktop and mobile computing markets. This service reviews the strategies, market positioning, and future directions of key PC industry suppliers in the market, including HP, Dell, Acer, Lenovo, Fujitsu Siemens, Apple, NEC, Asus, Sony, and Toshiba.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment. Potential studies include:

This comprehensive annual study will provide analysis of the key PC market trends in Western Europe from a market, technology, and competitive perspective. Quantitative analysis will include a five-year market forecast by user segment and product category. It also includes vendor market share information by product category within the consumer and business markets.

This annual study, based on extensive interviews conducted with PC vendors, channel players, and users, will provide a comprehensive analysis of the latest channel developments in Europe, as well as vendor channel profiles and an update of all key vendors' go-to-market strategies.

This study will include key desktop and mobile purchasing trends in the business market, user preferences, purchasing behavior and intentions, budget priorities, and the expected adoption of new technologies and alternative personal computing devices.

IDC's ad hoc research documents provide key market, technology, and competitive analysis in the desktop and mobile computing areas. Topics include product/technology trends, channel developments, business models, vendor strategies and profiles, market developments, and desktop, notebook, thin client, and PC blade form factor opportunities.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.