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Personal Computing
AN IDC CONTINUOUS INTELLIGENCE SERVICE
• Published Research
• Markets Covered
• Subjects Analyzed
• Key Questions Answered
• Personal Computing Service Coverage
• Companies Analyzed
• Core Research
• A Complete Intelligence Solution
• IDC's Investment Philosophy
• What Is An IDC CIS

IDC's Personal Computing service provides coverage of the worldwide personal computer marketplace. From the market impact of new form factors and technologies to price competition and changing consumer tastes, this research service delivers timely information on subjects critical to decision makers. Through an extensive research agenda, IDC's well-established analysts offer objective expertise on key hardware manufacturers, supply chains, geographic regions, products, technologies, and trends. This service provides PC vendors, component suppliers, distributors, and investors with the information necessary to make critical business decisions.


Markets Covered


  • U.S. and worldwide PC industry developments by region, form factor, and segment
  • U.S. and worldwide PC form factors, including the tower, minitower, small form factor, ultrasmall form factor, all in one, blade, living room, tiny, thin and light/mainstream, ultraportable, transportable/desktop replacement, tablet slate, tablet convertible, and mininotebook, by corporate and consumer segments
  • Analysis of notebook and LCD panel markets
  • Analysis of interface technologies embedded into PCs
  • Analysis of factors contributing to PC demand
  • Buying patterns among enterprise IT managers
  • Consumer demand factors


Subjects Analyzed


  • Future PC market growth, forecast quarterly by form factor, segment, channel, and processor
  • Key product introductions
  • Technical and financial strategies of major vendors
  • Changes in market share position among major vendors and vendor tiers
  • Vendor profiles
  • Varying PC adoption patterns among commercial and consumer market segments
  • Shifts in distribution channels
  • Detailed views of customer segments, including home, business, and public sectors
  • Form factor trends and outlook
  • PC interface trend and outlook
  • Notebook forecasts by screen size


Key Questions Answered


  1. What are the environmental, secular, and competitive factors affecting buying choices?
  2. What are the emerging trends in PC form factors?
  3. What interface trends are emerging?
  4. What are the winning strategies and innovative approaches of successful vendors?
  5. What are the sizes of the various public sector PC markets?
  6. What are the adoption rates of different PC interfaces?


Personal Computing Service Coverage


Source: IDC



Companies Analyzed


IDC's Personal Computing service examines how PC and PC component vendors are positioning themselves to compete in the personal computer market. This service reviews the strategies, market positioning, and future direction of several providers in the PC market, including Acer, AMD, Apple, Dell, Fujitsu-Siemens, HP, Intel, Lenovo, Microsoft, Motion Computing, MPC (Micron), Panasonic, Sony, Systemax, and Toshiba.


Core Research


This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.


The PC Review (12 Issues)

This update provides coverage of product introductions, vendor financial announcements, industry events, and technology developments, including clear factual assessments and analysis pertinent to the vendor community and financial analysts.


Quarterly Review and Update (4 Issues)

These studies provide quarterly accounting and analysis of PC shipment data by vendor, form factor, region, and segment, with a look at the quarter about to close.


Forecast Update (4 Issues)

These studies provide detailed shipment forecasts by region and form factor for the next eight quarters and the next five years.


Interim Forecast (Ad Hoc)

Whenever there are significant changes in the PC market that differ from our planned forecast updates, we issue a forecast at the midpoint between the dates of the regular forecast update study. This study provides a top-down assessment of U.S. and worldwide forecast changes by form factor and segment.


PC Sub-Form Factor Forecast

This study looks at over 15 different specialized form factors in the PC market and forecasts how the dynamics among these form factors will change over time.


I/O Trends in the PC Market

This study investigates interface trends for desktop and portable PCs. How interface sets differ between form factors is explored as well as the compatibility of the interfaces within each set.


Notebooks by Screen Size

This study investigates screen size and resolution trends for portable computers.


A Complete Intelligence Solution


IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

  • The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
  • Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
  • A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
  • Special client discount pricing on purchases of research from other services
  • Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
  • Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.


IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


Related Links



Meet the Experts
Bob O'Donnell
Program VP, Clients and Displays
David Daoud
Research Manager, United States Quarterly PC Tracker and Personal Systems
Randy Giusto
Group Vice President & General Manager, Mobility, Computing, and Consumer Markets
Richard Shim
Research Manager