IDC MAPs - Market Advisory Portfolios

Meet Our Team

Amy Konary
Research Director, Software Pricing, Licensing, and Delivery

Robert P. Mahowald
Research Director, On-Demand and SaaS Research

Darren Bibby
Program Manager, Software Sales Channels

Matthew Lawton
Program Director, Software Business Strategies

Michael Fauscette
Group Vice President, Software Business Solutions

Steve White
Program Director

Mira Perry
Senior Analyst, Software Sales Channels

Application Life-cycle Management

ONGOING ANALYSIS

IDC's Software Business Strategies team helps our clients turn products and services into money. After a difficult economic climate coupled with the software complexity crisis, it's harder than ever for technology vendors to generate sustained profits. While the industry is regaining momentum, the new market dynamics will be distinctly different than in the past. IDC's Software Business Strategies capabilities are designed to help vendors navigate this new reality through market research and advisory services focused on helping clients improve core facets of their business operations such as partnering and alliances, licensing and pricing, and software as a service delivery models.