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Amy Konary
Research Director, Software Pricing, Licensing, and Delivery

Team: Open Source
Pricing Strategies
Software as a Service
Software Business Strategies
Software Pricing and Licensing
Amy Mizoras Konary is a Program Director with IDC, focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software as a service, volume license programs, evolving license models, and other trends impacting the business models of software vendors and their customers with market analysis, research, and consulting. In her coverage of software as a service, Ms. Konary has been instrumental in forecasting future market size and growth. She is currently using feedback modeling and simulation techniques to forecast technology markets and predict market shares and adoption rates. These methodologies are unique to IDC in the IT market research industry.

Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDC’s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDC’s James Peacock award for research excellence, IDC’s highest honor.

Ms. Konary has authored groundbreaking and award-winning research on supply chain exchange applications, personal and collaborative software as service market forecasts, and partnering strategies. Ms. Konary is a frequent speaker at high-level industry events and seminars, and is often quoted in the industry and business press.

Prior to focusing exclusively on software pricing, licensing, and delivery research, Ms. Konary contributed to the Product and Services Supply Chain research programs, where she provided coverage of topics such as retail, financial services, and insurance industry-specific applications.

Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.


IDC Links more

Intraware to Be Acquired by Acresso
Amy Konary
Oct 2008 - Doc # lcUS21485508      IDC Link
On October 20, Intraware, Inc. and Acresso announced that they have entered into a definitive agreement under which Intraware will be acquired in a transaction valued at approximately $27 million. Under the terms of the agreement, Intraware ...
Macrovision Completes Divestiture of Software Business Unit
Amy Konary
Apr 2008 - Doc # lcUS21169808      IDC Link



Analyst Research more

Licensing Software for Commercial Use by Service Providers and Outsourcers
Amy Konary
Nov 2008 - Doc # 214993      Industry Development and Models
This IDC study profiles common industry approaches to licensing software for commercial use by service providers and outsourcers. It offers examples of standard practices as well as IDC's assessment of how this might change in ...
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Business Process IP as Competitive Advantage: Redefining Services and Software Market Strategies
Henry D. Morris, Albert Pang, Maureen Fleming, Sandra Rogers, David Tapper, Amy Konary, Michael Fauscette, Steve White, Darren Bibby
Oct 2008 - Doc # 214495      Industry Development and Models
This IDC study explores the battle being waged by software and services companies to gain the upper hand with buyers as the lead business process provider, competing via alliance and acquisition strategies to gain needed busine ...
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Quotes of Note

" Software vendors generally agree that traditional licensing models are no longer suitable in today's environment. The software market will move toward licensing models and practices that increase the predictability of vendor revenues, make it easier for customers to manage and comply with software license contracts, and clearly establish the business value of software. "