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Analyst Profile Detailed
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Robert P. Mahowald
Research Director, On-Demand and SaaS Research

Team: Software as a Service
Software Business Strategies
Robert P. Mahowald directs research and consulting in the areas of on-demand computing and software-as-a-service (SaaS) for IDC. Mr. Mahowald's writing forecasts these markets, and identifies trends and developments affecting related vendors, technologies, and products.

Mr. Mahowald serves as a subject matter expert for various publications and trade journals, such as the Wall Street Journal, USAToday, The New York Times, and Investor's Business Daily, and is a speaker on messaging trends and technology at various industry seminars and conferences such as InternetWorld. Mr. Mahowald has also been a guest on such television programs as CNBC and CNET TV.

Prior to his current role, Mr. Mahowald was research director for IDC's Collaborative Computing program, and before joining IDC, Mr. Mahowald was a media analysis officer within the Department of Defense. Mr. Mahowald earned his B.A. from the University of Iowa, in Iowa City, IA., and his M.A. from Wesleyan University, in Middletown, CT.

IDC Links more

Following the Money: Demand for SaaS Billing Automation Heats Up
Robert P. Mahowald
Aug 2008 - Doc # lcUS21383508      IDC Link
A recent announcement on Business Wire EON/PRWEB from SaaS billing services provider Zuora about an impressive string of customer wins turns the spot ...
From Distributor to Online Services Advisor: Big Changes in Partner Roles as Microsoft Comes of Age in the World of On-Demand Applications
Robert P. Mahowald
Jul 2008 - Doc # lcUS21342008      IDC Link
Microsoft announced on July 8 the launch of two initial service components to its Online Services (MOS) portfolio, Microsoft Exchange Online and Microsoft SharePoint Online, and the roadmap for including new services into 2009 (

Analyst Research more

SaaS Innovation: Taking Stock and Building for What's Next
Robert P. Mahowald
Sep 2008 - Doc # 214445      IDC Presentation
This IDC Presentation was given on September 17, 2008, at IDC's SaaS Summit in San Francisco, California. This presentation focuses on delineating the various types of integration required by software-as-a-service (SaaS) vendor ...
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Software as a Service: The Next Generation of Products and Services Beyond 2008
Robert P. Mahowald
Sep 2008 - Doc # SSS2008_01      Event Proceeding
The following was presented at IDC Software as a Service Summit 2008 West.:
Appearances

The IDC Software as a Service Summit
New York, NY United States
March 26, 2009

IDC Software as a Service Summit:
San Francisco, CA United States
September 17, 2008

IDC Unified Communications Summit
New York, NY United States
June 10, 2008

Selling Software as a Service Solutions: Buyers Speakout
Waltham, MA United States
June 03, 2008

Directions 2008
Boston, MA United States
March 19, 2008

Directions 2008
San Jose, CA United States
March 11, 2008