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Products+Services

Research Products & Services

Easily find our research-based products and services below by selecting a sort method that fits your needs. If you need further assistance contact an IDC research representative at 1.508.988.7988 or email: [email protected].
  • Technology Area
  • Industry
  • Product Type
  • Focus Areas Microsites
Research By Technology Area
  • Access Services
  • Channels
  • Consumer
  • Infrastructure Hardware
  • IT Overview
  • IT Procurement Tools
  • Marketing Operations
  • Pricing & Valuation
  • Services
  • Small & Medium Business
  • Software
  • Telecom & Networks
  • Customer Insights
    • Coverage:

    • Global IT Advisor
    • Investment Research Services
    • IRS Select
    • IT Advisory Tools
    • Private Vendor Watch Service
    Access Services

    IDC's Access services are designed to save you time and provide you with answers when you need them. You receive a personable, responsive, and rich experience that addresses your IT research needs. Clients have access to dedicated analyst-account managers, inquiry hours, and several web conferences and live events throughout the year.

      Coverage:

    • Infrastructure Hardware
    • Software
    Channels

    IDC's Channel research offers global insight and counsel of experienced analysts to help vendors and resellers design and implement effective channel strategies.

      Coverage:

    • Broadband
    • Digital Marketplace
    • Personal Computing
    • Multiscreen Experience
    • Connected Home
    • Application Development Ecosysytem
    Consumer

    IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.

      Coverage:

    • Cloud Computing
    • Datacenter
    • Printers/MFPs
    • Security
    • Servers
    • Storage
    • Technical Computing
    • Virtualization
    • Infrastructure software
    Infrastructure Hardware

    IDC examines infrastructure hardware markets to provide a holistic view of the technologies, solutions, and trends impacting the changing enterprise. IDC's Infrastructure Hardware team delivers in-depth, global market intelligence derived from rigorous primary research and extensive end-user surveys. From datacenter energy management to enterprise adoption of public cloud storage to technical server market dynamics, IDC provides you with the core research assets necessary for meeting your most important business growth objectives

      Coverage:

    • Worldwide IT Spending Patterns: The Worldwide Black Book
    • Worldwide IT Spending Patterns: The Worldwide Channel Black Book
    • Worldwide IT Spending by Company Size: The Worldwide Enterprise Black Book
    • Europe, Middle East and Africa ICT Spending Database
    • Latin America IT Spending Patterns: The Latin America Black Book
    • Japan IT Spending Patterns
    • Asia/Pacific IT Spending and User Segmentation
    IT Overview

    IDC's IT Overview offerings provide customers with a broad understanding of IT spending patterns and market trends at the worldwide, regional and country levels. These data-intensive programs aggregate top-level intelligence to provide invaluable analysis regarding the impact of economic trends on both current and future IT spending in the hardware, software, IT services and telecommunications markets. Through rigorous IDC research methods, these programs ultimately help customers navigate the ever-changing landscape of the ICT market.

      Coverage:

    • Smart Fair Market Value
    • Smart Analysis
    • Smart Buy
    • Smart Index
    IT Procurement Tools

    IDC Advisory Tools form a growing set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized. IDC has been the pioneer in developing these valuable tools and is the unmistakable leader in the industry for a rigorous, fact-based approach to facilitating IT decision making. Our mission is to turn your IT expenditures into sound investments.

      Coverage:

    • CMO Advisory Service
    • Emerging Vendor Program
    Marketing + Sales Operations

    IDC's Executive Advisory Group provides Marketing and Sales Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.


      Coverage:

    • Competitive Pricing
    • Price Benchmarking
    • Technology Valuation Services
    • Real-Time Pricing
    • Historical Pricing
    Pricing & Valuation

    IDC's pricing evaluation services provide IT manufacturers with the intelligence and analysis necessary to create winning price and product positioning strategies. Clients access real-time list, street, and cost pricing and specifications.

    IDC is uniquely positioned in providing:

  • Reliable pricing intelligence built from strong sourcing relationships with vendors, resellers, distributors, lessors and corporate IT buyers.
  • An analyst team with the skills and data needed to build accurate product comparisons.
  • Detailed pricing analysis tools.


    • Coverage:

    • BuyerPulse Services Deals
    • Business and IT Consulting
    • Cloud Services
    • HR and Talent Services
    • Outsourcing
    • Support and Training
    • Systems Integration
    Services

    IDC's global services research team - along with our robust forecasting methods and processes - provide an unbiased competitive analysis of service providers and supplies benchmarks for performance and strategic direction. IDC's services research assists IT and service providers with:

  • Deal tracking and competitive market shares
  • An understanding of key criteria for success in application, business process and IT outsourcing
  • A thorough understanding of who is winning contracts and why
  • An understanding of the impact of emerging technologies
  • Knowledge about changing customer priorities and acceptance of new delivery models

    • Coverage:

    • SMB end-user buying behavior
    • SMB competitive landscape
    • SMB needs - products and implementation
    • Existing and emerging SMB opportunities
    Small and Medium Business

    IDC's extensive small and medium-sized business (SMB) technology market research provides in-depth intelligence and analysis on this ever changing SMB market landscape. Grounded in comprehensive primary research and unmatched methodological rigor, IDC 's SMB research can help technology vendors understand the adoption plans of SMBs, take advantage of emerging partnering opportunities, and create valuable messaging and positioning that will resonate most clearly with their SMB customers.

      Coverage:

    • Application Development & Deployment
    • Applications
    • Business Intelligence
    • BuyerPulse Software Deals
    • Platform as a Service
    • SaaS & Cloud Services
    • Search and Content Technologies
    • Social Solutions
    • Software Channels and Alliances
    • Software Licensing and Provisioning
    Software

    IDC's software research provides insights and comprehensive analysis of global trends that assist vendors in determining strategic direction, go-to-market strategies, and how to build share. Across the globe, IDC's software research organization is focused on assessing market opportunities and business models for applying technology to help answer questions such as:

  • How fast are cloud offerings such as platform-as-a-service penetrating software markets?
  • What are the best opportunities for social applications?
  • What is the impact on enterprise software as the workforce becomes more mobile?
  • How are compound products that cross software markets threatening standalone offerings?

    • Coverage:

    • Consumer Fixed and Mobile Services
    • Devices
    • Enterprise Communications Infrastructure
    • Service Provider Network Infrastructure
    Telecom & Networks

    IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.

      Coverage:

    • Benchmarking Metrics
    • Vertical Market IT Spending
    • Hardware
    • Services
    • Software
    • Telecom/Networks
    Vertical Markets

    IDC's Vertical Markets research group leverages the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. The products quantify historical adoption, current IT budgets, project future spending and develop vendor share analysis and market entry guidance for 11 hardware, 80+ software, 14+ service and telecom/enterprise networks markets. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves.

    Research By Industry
  • Energy
  • Financial
  • Government
  • Health
  • Manufacturing
  • Retail
    • Coverage:

    • Clean Energy
    • Intelligent Grid
    • Oil & Gas
    • Utilities
    Energy

    IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries, including the utility and oil & gas segments, and provides independent, relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms.

      Coverage:

    • Capital Markets
    • Community Banking
    • Consumer Banking
    • Corporate Treasury
    • Global Risk Management
    • Insurance
    • Payments
    Financial

    IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints.

      Coverage:

    • Infrastructure Strategies
    • Services Delivery
    • Technology Decision Support
    • US Government IT Spending
    Government

    IDC Government Insights is uniquely qualified to track, analyze, and forecast government technology spending based on in-depth government budget and spending analysis globally. Expert analysts examine IT value based on government-defined key result areas; decipher policy and regulatory goals to identify game-changing government strategies and inform critical decision making; and survey government decision-makers to determine effectiveness of IT vendors' go-to-market strategies.

      Coverage:

    • Clinical Development
    • Connected Health
    • Life Science
    • Payer
    • Provider
    Health

    IDC Health Insights provides health and life science industry executives, and the suppliers who serve them, with market research and advisory services. The company's coverage spans the entire health industry value chain and closely follows the payer, provider and life science markets with special emphasis on developing and employing strategies that leverage IT investments to maximize organizational performance. Staffed by expert analysts and consultants with extensive industry experience, IDC Health Insights delivers a portfolio of offerings that are relevant to both IT and business needs.

      Coverage:

    • Operations Technologies
    • Demand Management and Supply Chain
    • Product Lifecycle Management
    • RFID/Sensor Networks
    • Risk Management
    • Sustainability
    • Warranty and Quality Management
    Manufacturing

    IDC Manufacturing Insights provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, and Consumer Packaged Goods. IDC Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software suppliers, and technology service providers.

      Coverage:

    • Demand Planning and Supply Chain
    • IT Infrastructure
    • Merchandise Strategies
    • Store, Channel and Consumer Strategies
    Retail

    IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.

    Research By Product Type
  • Consulting
  • Events
  • Go-To-Market Services
  • IT Executive Suite
  • Research Reports
  • Subscription Services
  • Subscription Services - Industry
  • Tracker®
  • Forecasting and Segmenting
  • Customer Understanding
  • Competitor Landscape
  • Partner Ecosystem
  • Marketing & Sales Effectiveness
  • Influencing Customers
  • IT Investment
  • Thought Leadership
  • Consulting

    IDC helps organizations achieve market leadership and sustainable competitive advantage. We work with our clients on each phase of market strategy, from planning through tactical implementation. Core capabilities include the following:

  • Forecasting and segmenting
  • Customer Understanding
  • Competitor Landscape
  • Partner Ecosystem
  • Marketing & Sales Effectiveness
  • Influencing Customers
  • IT Investment
  • Thought Leadership

  • Forecasting and segmenting

    IDC informs your organization's strategic planning process through market opportunity sizing, segmenting, and forecasting. Custom market forecasts enable internal planning discussions to migrate from "debate" to "decisions" by providing a solid framework for quantifying your current and future market opportunity.

  • Leverage a solid, global foundation of IDC market data
  • Develop clear, well understood market definitions unique to your company
  • Forecast emerging markets or provide custom segmentation by service, technology, vertical industry, enterprise size, region or country


  • Customer Understanding

    Marketplace success begins (and ends) with the customer. Which customer needs are unmet or under-served? How quickly do customers plan to move to new technologies? What factors are driving and inhibiting change? How do customers perceive your offerings vis-à-vis competitive alternatives? Will specific segments respond more favorably to your messages? IDC research and analysis answers your strategic and tactical questions, and helps organizations take advantage of these opportunities.

    Assessing the competitor landscape

    The need to better understand the competition and quickly identify emerging opportunities to gain share is paramount. IDC provides the perspective, intelligence, and actionable recommendations required to help create programs to maximize advantages and minimize disadvantages. Detailed and current market share data to establish a baseline and measure progress from new programs, and timely insight to take corrective action, is essential to succeeding in the "new normal" industry conditions.

    Building the Partner Ecosystem

    IDC Partnering and Alliance Consulting engagements inform your programs for recruiting, ramping and retaining partners by:

  • Helping organizations maximize revenue and sales opportunities with winning channel, developer, ISV, and alliance strategies
  • Providing guidance on the development and execution of optimal plans and programs
  • Developing quantitative metrics and tools to support alignment and investment
  • Building partner guidelines and channel communication effectiveness
  • Positioning the value proposition of partner and alliance programs to the channel ecosystem - vendor, partner, and end user

  • Benchmarking and improving marketing and sales effectiveness

  • How much should we invest in Marketing?
  • How can we assess sales productivity?
  • What new job roles are critical for best results?

  • IDC answers these questions by providing your organization with a custom 360 degree assessment of your sales and/or marketing -- an assessment powered by IDC's proprietary and industry-leading, database of marketing and sales performance metrics. Through the assessment process and by effectively becoming an extension of your marketing and sales teams through expert insight, benchmarking, and peer knowledge-networking, these IDC Consulting studies provide deep organizational insight that can increase your sales/marketing alignment and overall productivity

    Influencing customer perceptions and decisions

    Decision-makers are overloaded with information from a variety of sources and delivered in different forms. To be heard above the noise and influence decision-making requires well-organized, compelling content delivered in the right form at the right time in the customer process. IDC can help influence how customers think about solutions and technologies, and how they think about your organization, products and services. Blending our understanding of the customer buying process, our expertise in IT solutions, and our experience with marketing programs and campaigns, IDC delivers the content and campaigns to help you reach decision-makers with the right messages.

    Quantifying the business case for IT investment

    More than ever, potential IT investments must yield a measurable and compelling ROI within a predictable payback period. IDC's Business Value practice helps to build the business case for IT investment, focusing on the key elements of business value. The research-driven analysis is based upon the experiences of specific customers that have successfully implemented the solution. This content can be delivered in various forms (ExpertROI® Calculators, White Papers and Spotlights) appropriate for each stage of the customer buying process, from early consideration to final executive approval.

    Establishing thought leadership on emerging trends and topics

    Leadership is an important element of the IT vendor brand, and how customers select their technology partners. IDC empowers your Thought Leadership with projects designed to drive press activity and increase market visibility via compelling, research-driven conclusions from senior IDC analysts. IDC's Thought Leadership studies focus on a unique, emerging, or cross-technology market or topic area, and are intended to be broadly appealing to the ITC industry and the trade and/or national media. The IDC Consulting team provides end-to-end project support - from project design to understandable and defensible, media-friendly findings, supported with global, regional and local messaging through IDC's unmatched global reach.

  • All Events
  • Briefings
  • Forums + Conferences
  • Speaker Bureau
  • Web Conferences
  • Events

    IDC events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.
    Thousands of vendor and IT end user executives attend our in-person and virtual events every year. At an IDC event, you'll hear first hand from IDC's thought leaders about the latest technology trends; gain a deeper insight into emerging IT trends; network with the leading thinkers in the industry, industry peers and IT vendors; acquire best practices and concrete solutions; benchmark your IT strategy against industry peers; and, find solutions for the IT challenges that you face.

    All Events

    IDC events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.

    Briefings

    IDC in-person briefings provide direct opportunities to hear from industry thought leaders and create an interactive dialogue with peers. These events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.

    Forums + Conferences

    IDC events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.

    Speaker Bureau

    Speakers Bureau is a service provided by IDC that helps identify and secure the right IDC analyst for your next event. For on-line or in-person events, IDC Speakers Bureau will:

  • Identify the best IDC analyst based on topic, audience, and event objective
  • Confirm analyst availability for the event
  • Establish and manage the schedule for analyst pre-briefing, materials submission, and event appearance
  • Review and submit all materials by agreed-to deadlines
  • Suggest options and provide support for event promotion
  • Help clients receive more value from IDC's event participation

  • Web Conferences

    IDC Web Conferences deliver the latest dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.

      Coverage:

    • Global GMS Offerings
    • Marketing ROI
    • Market Trends + Innovations
    • Role-Based Solutions
    Go-To-Market Services

    IDC's Global Go-To-Market Services allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call-to-action to a broad, multi-touch, global media campaign, GMS will enhance your lead generation, market awareness, sales training, or channel education program. This is all done through the power of third-party, independent content-based marketing.

    IDC's thought leadership and highly acclaimed brand help you reach your target audience on the Web where they search, through the media they read, and at the events they attend.

      Coverage:

      Industry Research
    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    • Technology Research
    • Big Data & Analytics
    • Cloud
    • Mobility
    • Social Business
    • + More

    • Additional Research
    • CIO Agenda
    • IT Benchmarking & Sourcing
    • IDC IT Executive Programs
    • IDC Community Groups
    IT Executive Suite

    Our fact-based research that provides insight for more than 200 technologies in over 110 countries along with our global team of 1,000+ technology and industry analysts will help you:

  • Align technology initiatives with business goals
  • Mitigate technology risks
  • Maximize your IT budget
  • Bring innovative ideas to market faster
  • Increase the efficiency and reliability of IT investments

  • Big Data
  • Cloud Computing
  • Consumer
  • Global IT & Economic Markets
  • Hardware
  • Marketing and Sales Operations
  • Mobility
  • Pricing and Valuation
  • Services
  • Small and Medium Business
  • Social Business
  • Software
  • Telecommunications
  • Vertical Markets
  • Big Data

    IDC's research reports provide current industry news, trends and analysis from vendor profiles to marketshare and forecasts. With a team of over 1,000 analysts worldwide covering 110 countries, IDC can provide you with local and global analysis.
    Big Data

    The intelligent economy produces a constant stream of data that is being monitored and analyzed. Social interactions, mobile devices, facilities, equipment, R&D, simulations, and physical infrastructure all contribute to the flow. In aggregate, this is what is called Big Data. In the enterprise, the large amount of data makes it more difficult for business leaders to rely only on experience or intuition to make decisions. There is simply too much information to assimilate; change happens too rapidly and the demand to respond faster and with greater insight to ongoing internal and external events is increasing. Big Data technologies describe a new generation of technologies and architectures, designed to economically extract value from very large volumes of a wide variety of data, by enabling high velocity capture, discovery and/or analysis. The data management and analytics challenges of the intelligent economy are likely to overwhelm organizations that are unprepared for these changes. Big Data technology needs to be understood in order to apply the most appropriate software and hardware to each type of use.
    Cloud Computing

    The IT cloud services market continues to grow and evolve at an astonishing rate. New offerings come to market regularly, often defining new functional segments and new deployment options. Recent IDC cloud research shows that by 2015, one of every seven dollars spent on packaged software, server, and storage offerings will be through the public cloud model. Cloud cannot be sufficiently understood as a standalone phenomenon in the IT market, but rather as a core ingredient of a larger transformation of the IT industry - and many other industries using IT to transform themselves. Other ingredients enabled by cloud - and, in turn, accelerating cloud adoption - include the expanding "species" of mobile devices, the explosion of mobile apps, the growing availability of wireless broadband, and the explosion of Big Data tools.
    Consumer

    IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.

    Global IT + Economic Markets

    IDC's IT Overview offerings provide customers with a broad understanding of IT spending patterns and market trends at the worldwide, regional and country levels. These data-intensive programs aggregate top-level intelligence to provide invaluable analysis regarding the impact of economic trends on both current and future IT spending in the hardware, software, IT services and telecommunications markets. Through rigorous IDC research methods, these programs ultimately help customers navigate the ever-changing landscape of the ICT market.

    Hardware

    IDC examines infrastructure hardware markets to provide a holistic view of the technologies, solutions, and trends impacting the changing enterprise. IDC's Infrastructure Hardware team delivers in-depth, global market intelligence derived from rigorous primary research and extensive end-user surveys. From datacenter energy management to enterprise adoption of public cloud storage to technical server market dynamics, IDC provides you with the core research assets necessary for meeting your most important business growth objectives
    Marketing and Sales Operations

    IDC's Executive Advisory Group provides Marketing and Sales Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.
    Mobility

    IDC is the premier global provider of market intelligence, advisory services, and events for the Mobile industry. Its mission is to assist service providers, device manufacturers, infrastructure vendors, and application developers, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 75 IDC analysts provide global, regional, and local expertise on Mobility opportunities and trends in over 40 countries worldwide.
    Pricing and Valuation

    IDC's pricing evaluation services provide IT manufacturers with the intelligence and analysis necessary to create winning price and product positioning strategies. Clients access real-time list, street, and cost pricing and specifications.

    IDC is uniquely positioned in providing:

  • Reliable pricing intelligence built from strong sourcing relationships with vendors, resellers, distributors, lessors and corporate IT buyers.
  • An analyst team with the skills and data needed to build accurate product comparisons.
  • Detailed pricing analysis tools.


  • Services

    IDC's global services research team - along with our robust forecasting methods and processes - provide an unbiased competitive analysis of service providers and supplies benchmarks for performance and strategic direction. IDC's services research assists IT and service providers with:

  • Deal tracking and competitive market shares
  • An understanding of key criteria for success in application, business process and IT outsourcing
  • A thorough understanding of who is winning contracts and why
  • An understanding of the impact of emerging technologies
  • Knowledge about changing customer priorities and acceptance of new delivery models

  • Small and Medium Business

    IDC's extensive small and medium-sized business (SMB) technology market research provides in-depth intelligence and analysis on this ever changing SMB market landscape. Grounded in comprehensive primary research and unmatched methodological rigor, IDC 's SMB research can help technology vendors understand the adoption plans of SMBs, take advantage of emerging partnering opportunities, and create valuable messaging and positioning that will resonate most clearly with their SMB customers.
    Social Business

    With the large amount of attention that social networking has garnered from a consumer perspective, it is no wonder that businesses have also begun to make the shift to incorporate social networking tools into their organizational strategies. IDC believes that this has provided the IT industry with exciting opportunities to address a new breed of companies, called social businesses, which are beginning to incorporate consumer social Web principles into business culture and process through the technology they adopt. In the software industry, established and emerging vendors have taken notice of this trend and offer a variety of socially specific and socially enabled applications for collaboration and business processes such as enterprise social software, project and portfolio management (PPM), human capital management (HCM), customer relationship management (CRM), and digital commerce.
    Software

    IDC's software research provides insights and comprehensive analysis of global trends that assist vendors in determining strategic direction, go-to-market strategies, and how to build share. Across the globe, IDC's software research organization is focused on assessing market opportunities and business models for applying technology to help answer questions such as:

  • How fast are cloud offerings such as platform-as-a-service penetrating software markets?
  • What are the best opportunities for social applications?
  • What is the impact on enterprise software as the workforce becomes more mobile?
  • How are compound products that cross software markets threatening standalone offerings?

  • Telecommunications

    IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.

    Vertical Markets

    IDC's Vertical Markets research group offers qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves. Data includes technology forecasts; vendor share analysis; purchasing behavior and priorities of the world's largest companies; IT spending trends and future investment priorities; and historical technology adoption, IT intensity and propensity to spend, usage patterns, and go-to-market strategies.

  • Access Services
  • Channels
  • Consumer
  • Infrastructure Hardware
  • IT Overview
  • IT Procurement Tools
  • Marketing Operations
  • Pricing & Valuation
  • Services
  • Small & Medium Business
  • Software
  • Telecom & Networks
  • Vertical Markets
  • Subscription Services

    IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives.

    Access Services

    IDC's Access services are designed to save you time and provide you with answers when you need them. You receive a personable, responsive, and rich experience that addresses your IT research needs. Clients have access to dedicated analyst-account managers, inquiry hours, and several web conferences and live events throughout the year.

    Channels

    IDC's Channel research offers global insight and counsel of experienced analysts to help vendors and resellers design and implement effective channel strategies.

    Consumer

    IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.

    Infrastructure Hardware

    IDC examines infrastructure hardware markets to provide a holistic view of the technologies, solutions, and trends impacting the changing enterprise. IDC's Infrastructure Hardware team delivers in-depth, global market intelligence derived from rigorous primary research and extensive end-user surveys. From datacenter energy management to enterprise adoption of public cloud storage to technical server market dynamics, IDC provides you with the core research assets necessary for meeting your most important business growth objectives.

    IT Overview

    IDC's IT Overview offerings provide customers with a broad understanding of IT spending patterns and market trends at the worldwide, regional and country levels. These data-intensive programs aggregate top-level intelligence to provide invaluable analysis regarding the impact of economic trends on both current and future IT spending in the hardware, software, IT services and telecommunications markets. Through rigorous IDC research methods, these programs ultimately help customers navigate the ever-changing landscape of the ICT market.

    IT Procurement Tools

    IDC Advisory Tools form a growing set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized. IDC has been the pioneer in developing these valuable tools and is the unmistakable leader in the industry for a rigorous, fact-based approach to facilitating IT decision making. Our mission is to turn your IT expenditures into sound investments.

    Marketing and Sales Operations

    IDC's Executive Advisory Group provides Marketing and Sales Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.

    Pricing + Valuation

    IDC's Pricing and Leasing analyst team provides IT Manufacturers, IT Buyers, and Leasing and Financing companies with unparalleled access to product pricing and financing intelligence. The team pioneered a number of valuable pricing tools including the SmartIndex used by hundreds of corporate and government end users as a price benchmarking standard for IT contracts and the Pricing Evaluator used by IT manufacturers to ensure the price positioning of their products in an ultra competitive market.

    Covering hardware products from mainframes down to iPods as well as software and service offerings, the IDC Pricing and Finance team is committed to providing real-time and historical data on list, street, cost, promotion, fair market and secondary market pricing as well as insight on pricing and financing strategies through its worldwide family of advisory services, databases and tools.

    Services

    IDC's global services research team - along with our robust forecasting methods and processes - provide an unbiased competitive analysis of service providers and supplies benchmarks for performance and strategic direction. IDC's services research assists IT and service providers with:

  • Deal tracking and competitive market shares
  • An understanding of key criteria for success in application, business process and IT outsourcing
  • A thorough understanding of who is winning contracts and why
  • An understanding of the impact of emerging technologies
  • Knowledge about changing customer priorities and acceptance of new delivery models

  • Small and Medium Business

    IDC's extensive small and medium-sized business (SMB) technology market research provides in-depth intelligence and analysis on this ever changing SMB market landscape. Grounded in comprehensive primary research and unmatched methodological rigor, IDC 's SMB research can help technology vendors understand the adoption plans of SMBs, take advantage of emerging partnering opportunities, and create valuable messaging and positioning that will resonate most clearly with their SMB customers.

    Software

    IDC's software research provides insights and comprehensive analysis of global trends that assist vendors in determining strategic direction, go-to-market strategies, and how to build share. Across the globe, IDC's software research organization is focused on assessing market opportunities and business models for applying technology to help answer questions such as:

  • How fast are cloud offerings such as platform-as-a-service penetrating software markets?
  • What are the best opportunities for social applications?
  • What is the impact on enterprise software as the workforce becomes more mobile?
  • How are compound products that cross software markets threatening standalone offerings?

  • Telecom and Networks

    IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.

    Vertical Markets

    IDC's Vertical Markets research group leverages the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. The products quantify historical adoption, current IT budgets, project future spending and develop vendor share analysis and market entry guidance for 11 hardware, 80+ software, 14+ service and telecom/enterprise networks markets. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves.

  • Energy
  • Financial
  • Government
  • Health
  • Manufacturing
  • Retail
  • Energy

    IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries, including the utility and oil & gas segments, and provides independent, relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms.

    Financial

    IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints.

    Government

    IDC Government Insights is uniquely qualified to track, analyze, and forecast government technology spending based on in-depth government budget and spending analysis globally. Expert analysts examine IT value based on government-defined key result areas; decipher policy and regulatory goals to identify game-changing government strategies and inform critical decision making; and survey government decision-makers to determine effectiveness of IT vendors' go-to-market strategies.

    Health

    IDC Health Insights provides health and life science industry executives, and the suppliers who serve them, with market research and advisory services. The company's coverage spans the entire health industry value chain and closely follows the payer, provider and life science markets with special emphasis on developing and employing strategies that leverage IT investments to maximize organizational performance. Staffed by expert analysts and consultants with extensive industry experience, IDC Health Insights delivers a portfolio of offerings that are relevant to both IT and business needs.

    Manufacturing

    IDC Manufacturing Insights provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, and Consumer Packaged Goods. IDC Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software suppliers, and technology service providers.

    Retail

    IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.

      Coverage:

    • Energy Insights
    • Imaging
    • Mobile and Wireless
    • Monitors
    • Personal Computers
    • Security Appliances
    • Server Virtualization
    • Servers
    • Services
    • Software
    • Storage
    • Telecom and Networking
    • Workstations
    • Other
    Trackers

    IDC's trackers provide data on the market size, vendor share, and forecasts for hundreds of technology markets worldwide. Our team consists of over 300 dedicated tracker analysts in more than 80 countries that work together in a highly coordinated process to bring our clients historical and forecast market data on a semiannual, quarterly and monthly basis. IDC's unique value proposition for tracker research sets us apart from all other market research firms and is based on three key components:

  • Our local plus global perspective
  • Our proprietary data platform
  • The hundreds of inputs used for each tracker cycle


  • Research By Focus Area - Microsites
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    • Coverage:

    • Big Data landscape
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    • Data visualization
    • Unified access to content and data
    • Software as a service delivery model for business analytics
    Business Analytics

    IDC's most recent worldwide Big Data technology and services market forecast shows that the worldwide Big Data technology and services market will grow at a 31.7% compound annual growth rate (CAGR) – about seven times the rate of the overall information and communication technology (ICT) market – with revenues reaching $23.8 billion in 2016. The Big Data market is expanding rapidly as large IT companies and startups vie for customers and market share, providing technology buyers with more opportunities to use Big Data technology to improve operational efficiency and to drive innovation.

      Coverage:

    • Cloud landscape
    • Cloud applications
    • Cloud platforms
    • Cloud infrastructure
    • Services around cloud
    • ICT offerings for cloud service providers
    cloud

    The cloud movement is about much more than the cloud. Cloud cannot be sufficiently understood as a standalone phenomenon in the IT market, but rather as a core ingredient of a larger transformation of the IT industry – and many other industries using IT to transform themselves.

      Coverage:

    • Broadband
    • Digital Marketplace
    • Personal Computing
    • Multiscreen Experience
    • Connected Home
    • Application Development Ecosysytem
    Consumer

    IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions.

      Coverage:

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    Go-to-Market Services

    IDC's Global Go-to-Market Services (GMS) allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call to action to a broad, multi-touch, global media campaign, GMS will enhance your lead generation, market awareness, sales training, or channel education program. This is all done through the power of third-party, independent content-based marketing.

  • Energy
  • Financial
  • Government
  • Health
  • Manufacturing
  • Retail
  • Energy

    IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries, including the utility and oil & gas segments, and provides independent, relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms.

    Financial

    IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints.

    Government

    IDC Government Insights is uniquely qualified to track, analyze, and forecast government technology spending based on in-depth government budget and spending analysis globally. Expert analysts examine IT value based on government-defined key result areas; decipher policy and regulatory goals to identify game-changing government strategies and inform critical decision making; and survey government decision-makers to determine effectiveness of IT vendors' go-to-market strategies.

    Health

    IDC Health Insights provides health and life science industry executives, and the suppliers who serve them, with market research and advisory services. The company's coverage spans the entire health industry value chain and closely follows the payer, provider and life science markets with special emphasis on developing and employing strategies that leverage IT investments to maximize organizational performance. Staffed by expert analysts and consultants with extensive industry experience, IDC Health Insights delivers a portfolio of offerings that are relevant to both IT and business needs.

    Manufacturing

    IDC Manufacturing Insights provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, and Consumer Packaged Goods. IDC Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software suppliers, and technology service providers.

    Retail

    IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.

      Coverage:

      Industry Research
    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    • Technology Research
    • Big Data & Analytics
    • Cloud
    • Mobility
    • Social Business
    • + More

    • Additional Research
    • CIO Agenda
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    • IDC IT Executive Programs
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    IT Executive Suite

    Our fact-based research that provides insight for more than 200 technologies in over 110 countries along with our global team of 1,000+ technology and industry analysts will help you:

  • Align technology initiatives with business goals
  • Mitigate technology risks
  • Maximize your IT budget
  • Bring innovative ideas to market faster
  • Increase the efficiency and reliability of IT investments

    • Coverage:

    • Smart Fair Market Value
    • Smart Analysis
    • Smart Buy
    • Smart Index
    IT Procurement Tools

    IDC Advisory Tools form a growing set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized. IDC has been the pioneer in developing these valuable tools and is the unmistakable leader in the industry for a rigorous, fact-based approach to facilitating IT decision making. Our mission is to turn your IT expenditures into sound investments.

      Coverage:

    • The maturing IT industry landscape
    • Budgeting, planning, and reporting
    • Sales & Marketing Automation
    • Organization structures and skill sets
    Sales & Marketing Strategies

    IDC's CMO Advisory Service provides Marketing Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.

      Coverage:

    • Security hardware, software and services
    • Cloud security
    • Identity and access management
    • Mobile security/consumer security
    • Security appliances
    Security

    IDC examines enterprise, mid-tier, and consumer security solutions covering the full spectrum of hardware, software and services required to execute business critical security processes. Through primary and secondary research, including customer surveys and interviews, IDC provides insights on buying behavior, go-to-market business models, Identity & Access Management (IAM) and multiple other areas of coverage. Subscribers to IDC security research receive direct access to industry analysts, who can supply competitive analysis and act as an early warning system for security market changes.

      Coverage:

    • Social business landscape
    • CRM applications and customer experience (CX)
    • Enterprise social networks and collaborative applications
    • Socialytics
    • Digital commerce
    • Social Learning
    • Unified Communications
    Telecom + Networks

    IDC's recent Social Business Survey showed an overwhelming acceleration in the number of companies that have deployed enterprise social software, as well as the maturity of use cases. As adoption of enterprise social solutions increases, barriers have decreased, and the concession is that more than one solution may be required to support a company's needs. As companies respond, they are targeting a set of core capabilities and functionalities to initiate and tie together current social initiatives that may already be active in separate systems and business processes.

      Coverage:

    • Benchmarking Metrics
    • Vertical Market IT Spending
    • Hardware
    • Services
    • Software
    • Telecom/Networks
    Vertical Markets

    IDC's Vertical Markets research group leverages the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. The products quantify historical adoption, current IT budgets, project future spending and develop vendor share analysis and market entry guidance for 11 hardware, 80+ software, 14+ service and telecom/enterprise networks markets. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves.

      Coverage:

    • Server
    • Storage
    • Software
    • Virtualization Management
    Virtualization

    IDC has a team of seasoned worldwide analysts across their hardware, software and services teams that provide insight and guidance to clients on the rapidly evolving Virtualization market. These analysts are able to provide unique insight as customer move from leveraging virtualization as a consolidation tools to a platform for building private and public clouds in the future. These analysts have deep relationships with leading-edge customers and deep primary research with thousands of IT organization on a global basis.

      Coverage:

    • Buy Side Investment Research
    Tech Investor

    IDC's Tech Investor offering provides an independent, targeted and customized research program designed to support the generation of investment ideas and facilitate effective investment decisions. A dedicated team of investment research analysts leverages IDC's unparalleled research capabilities and worldwide network of analysts to offer the IT industry's most comprehensive and innovative research program tailored to the investment management community.

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