Many global vendors are recognizing the need to establish strong partnership programs in order to be successful in their globalization strategies in Asia/Pacific. On the other hand, local and regional ISVs as well as traditional channel partners (both SIs and VARs) are eagerly seeking technological partnerships with global vendors in order to further expand their scope of offerings. The demand for information in this area has provided IDC an opportunity to develop the Asia/Pacific Software Partnering and Alliances program that can address all the essential components of successful partnerships and alliances.

This service covers the following segments of the Software Partnering and Alliances market:

• Local telecommunications applications ISVs profiles
• Local retail applications ISVs profiles
• Local logistics applications ISVs profiles
• Local manufacturing applications ISVs profiles
• Local banking applications ISVs profiles
• Leading country channels profiles
• Channel programs analysis and review
• Partner collaboration analysis and review

Throughout the year, this service will address the following topics:

• Channel program structures
• Partner collaborative efforts
• Market best practices/critical success factors
• ISV company structure
• Top market performers analysis
• ISV product positioning and market focus
• Strengths and opportunities for local ISVs
• Channel management practices

Our research addresses the following issues that are critical to your success:

1. What are some of the most successful partnering programs developed for the Asia/Pacific region?
2. What are the major criteria when selecting/ qualifying partners as part of your go-to-market strategies?
3. What are some of the challenges/conflicts faced in a partnership and how do vendors and partners overcome them?
4. Who are the channels' favorite vendor partners and why?
5. Who are the leading ISVs in major verticals in Asia/Pacific? What are their strengths and weaknesses? What are the opportunities available for global vendors to collaborate with them?

IDC's Asia/Pacific Software Partnering and Alliances service examines how software vendor players develop channel programs as part of their crucial go-to-market strategies. It also reviews leading local industry-specific ISVs and analyzes their competitiveness in the marketplace. This service will appeal to every software vendors intending to step up their partnership activities in this region and penetrate the customer base more competitively. Such vendors include:

BEA Software, BMC Software, Business Objects, Cognos, Computer Associates, EMC, Fujitsu, Hitachi, HPQ, Hyperion, IBM, Microsoft, Network Associates, Novell, Oracle, PeopleSoft, SAS Institute, Siebel, Sun Microsystems, Sybase, Veritas, webMethods, etc.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This study provides a breakdown of the various partner and agreement types available to vendors that are looking to standardize their approach to relationships while ensuring they cover the gamut of partner opportunities.

These documents profile industry-solution software vendors in selected industries in Asia/Pacific (excluding Japan). Each profile provides background information, solution offerings, market strategies, performance revenues, and IDC's outlook of the vendor concerned.

This study aims to chart the satisfaction level of leading partners towards their collaboration with global vendors. The document will discuss challenges, areas of improvement, and successful partnerships, among other issues.

As part of ongoing research activities, IDC is gathering information about the alliance activities of the top Asia/Pacific software vendors. This document is based on a survey of software vendors, examining alliance management, investment, performance evaluation, and execution. It will also examine the top 10 alliances for each vendor by incremental revenues.

This study will look at a successful alliance within Asia/Pacific, which may either be an MNC addressing the challenging Asian market, or an Asian vendor looking to extend its reach in the region or globally.