Analyst Profile Detailed
 |
Natasha Tan
Associate Director, Asia/Pacific Hardcopy Peripherals Research
Team:
Asia/Pacific Printers and Peripherals Team
Printers and Peripherals
|
In her capacity as Associate Director of IDC's Asia/Pacific Hardcopy Peripherals Research based in Singapore, Natasha Tan is responsible for shaping new initiatives, developing relationships, winning business and growing the revenue of the peripherals group. She is also involved in analyzing and forecasting technology trends, vendor performances and strategies for highly competitive markets including copier, multifunction peripherals, print server, printer (including wide/large format) and printer consumables. Natasha also participates in consulting projects and shares her views on the industry's overall dynamics and end-user needs shaping the peripherals market. Topics included the after-sales support services that are present in the copier landscape, a usage and attitude study on print cartridge user trends in the home and SMB markets, the interplay of pricing on the printer market as well as e-printing services.
Prior to re-joining the Asia/Pacific Hardcopy Peripherals Research Practice, Natasha was a Research Manager with IDC's Telecom Vertical Industry Research program and Wireless Markets and Technologies program for 2 years. She has led several trackers and was also involved in evaluating emerging telecommunications services and technologies, trends enterprise and end-user preferences and interests, as well as examines carrier, network service provider and IT vendor performances and strategies in the communications landscape.
Natasha spent her pre-IDC days in the fast-moving consumer goods (FMCG) industry. She has conducted numerous end-user market research projects and spearheaded several business development initiatives to boost the company’s market dominance and profitability.
Fluent in English and Chinese, Natasha's views have been sought on CNBC, the Business Times, AFP, Straits Times, Teledotcom, Wireless World, Telecomasia, Total Telecom, Computer Times, Computer World, ACW, Today and CNet. Natasha graduated with a Bachelor of Commerce awarded by Curtin University of Technology, Perth, Western Australia, where she majored in Management and Marketing.
|
Analyst Research
U.S. Economic Woes — The Impact on AP IT Spend
Amit Gupta, Avneesh Saxena, Bill Rojas, Bryan Ma, Alan Tsao, Claus Mortensen, Graham Penn, Gary Koch, Junichi Saeki, Kitty Fok, In-Hyung Baik, Linus Lai, Natasha Tan, Jean Marc Annonier, Philippe de Marcillac, Rajnish Arora, Tim Dillon, Wilvin Chee, Wilson Wan, Philip Carter, Lam Nguyen, Sandra Ng
Jun 2008 - Doc # AP381115Q
IDC Presentation
This IDC Presentation was developed in March/April 2008, and presented to key worldwide vendors in Singapore over the week of April 1–4, 2008. The objective of the presentation is to project how the worsening U.S. economy may i ...
purchase document
|
Worldwide Hardcopy 2008 Top 10 Predictions
Keith Kmetz, Angèle Boyd, Michael Orasin, Sue Lyon, Riley McNulty, Sahaja Sarathy, Akia Ramsay, Natasha Tan, Alexander Goloshchapov, Radovan Kautsky, Naser Sha’sha’a
Jan 2008 - Doc # 210336
Top 10 Predictions
This IDC study predicts the major product and go-to-market trends anticipated for 2008 through the beginning of 2009. While the hardcopy market is well-established with long-time industry participants and technologies, the wave of ch ...
purchase document
|
|
|
|
"
Notwithstanding the drop in printer to printer consumables ratio from 1:4.7 in 2000 to 1:4.4 in 2001, the printer consumables market has good potential of bringing in the much needed revenues to printer vendors especially as print on demand has proven to be a revenue spinner with the advent of the email and Internet.
"
|
|
