Analyst Profile Detailed
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Kitty Fok
Vice President, End-User Research & Statistics Group/Greater China Research
Team:
Asia/Pacific End-User Research & Statistics Group
BRIC: Brazil, Russia, India, and China Leadership Team
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Kitty Fok leads both the Asia/Pacific End-User Research & Statistics Group and Greater China Research team. In this dual role, she not only oversees demand-side research in 13 countries in Asia/Pacific, she also manages the research processes for the Greater China region with a team of over 40 analysts. Her expertise includes an in-depth understanding of the PC market with a focus on the China market, as well as the fundamentals of forecasting, business development, and strategic planning and analysis. Since joining IDC in 1996, Kitty has been heavily involved in the analysis of the Asia/Pacific PC market and has contributed to numerous region-wide consulting efforts, specifically in the area of hardware computing trends in the region.
Amongst her many accomplishments, Kitty has led, refined, and maintained database and forecasting models for IDC's PC Tracker program in Asia/Pacific, which enables clients to identify market opportunities, understand competitive strengths and weaknesses, and develop effective business development models. She pioneered innovative research in IDC that provided in-depth analysis of China's PC market by sub-regions, and conducted extensive analysis that gave clients a tool to further understand and penetrate the large and highly diverse market. She has assisted key IDC clients with the development of market-specific competitive strategies, including target market selection and sales strategies. She has conducted various vendor profiles that identified success strategies in terms of marketing, sales and channel management. These results were subsequently used to assist other clients in refining their go-to-market strategies.
In managing demand-side research for IDC's Asia Pacific team, Kitty's expertise includes questionnaire design, research methodology and implementation, and quantitative analysis. She is responsible for developing and enhancing the Asia/Pacific market models which is rolled into IDC's Internet Commerce Market Model (ICMM), the tool that enables IDC analysts to forecast the size of the Internet market in terms of web devices, web users, and web commerce.
Fluent in English and Mandarin, she is a frequent speaker at various industry events and has appeared on CNN and CNBC. Her opinions have been published in various publications including the Asian Wall Street Journal, South China Morning Post, ComputerWorld and CNet.com.
Prior to IDC, Kitty was an analyst with Gartner Dataquest, where she worked closely with clients such as IBM, HP, Dell, Lenovo, Microsoft, Intel, Founder, AMD, Toshiba, Fujitsu, NEC, Apple, Acer, Cisco, Seagate, and Maxtor, to deliver in-depth analysis and dependable client advice.
Kitty has a Higher Diploma in Mathematics, Statistics and Computing, from the Hong Kong Polytechnic University, and a Masters of Science in Management Science (Operational Research) from Lancaster University, United Kingdom.
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China's burgeoning PC market is now the third largest and the most dynamic in the world, attracting both local and foreign companies alike.
However, PC vendors cannot view the market as a homogenous one. Each sub-region has its own unique buying behaviour and sophisticated strategies are essential to hone in on the vast opportunities available.
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PC growth in 2002 is expected to be moderate by PRC standards but IDC expects the market to resume its growth track from 2003 onwards. Growth in 2003 and beyond will be fuelled by a PC replacement cycle in larger cities and stronger demand from second tier provinces. By region, North China will remain the powerhouse and dominate the market for the next 5 years, but the growth will come from East and South China.
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