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 NEWS & EVENTSSign up to receive the latest event invitations, research highlights, and press releases from the IDC Executive Advisory Group Interested in becoming a client? Click here  Align Marketing and Sales Investments with What Buyers Value Most The IDC Customer Experience team helps IT business executives better manage the relationship dynamic with customers across the customer development-cycle, from pre-purchase awareness building to post-purchase loyalty programs. We identify how marketing content and sales requirements and value vary by different customer segments and buying team considerations.  Powerful research-based advice to achieve customer-centered alignmentThe IT Industry's Largest Business-to-Business Customer Experience Panel IDC's Customer Experience (CE) Panel consists of over 3,500 IT management, C-level executives, and business decision makers in North America. Panel-based research is segmented by company size, key vertical markets, IT investments types, etc. We also supplement with surveys as necessary to address niche interests. How to Engage The Customer Experience Research offers an information-rich report series and custom consulting services. Report Series Customer Experience Report Series |
