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Insights to Help IT Marketing Executives Improve the Productivity and Efficiency of Marketing Organizations

The CMO Advisory Practice provides IT marketing executives with the industry's most respected marketing benchmarks, research-based advice, and peer-networking, to strengthen planning, operational, and market-execution decisions.

Tools to Enhance Marketing Effectiveness


Optimize Planning

Benchmarks and Key Performance Indicators for overall marketing investment, allocations, and organizational-structure decisions.
Improve Performance

Best Practices analysis and Case Studies to enhance marketing operational & execution performance.

Explore with Peers

Opportunities to collaborate with senior marketing executives in managed, topic-driven, peer-to-peer forums with research-based reality checks.
Custom Engagements

Tools and consulting capabilities to address unique marketing management decisions and go-to- market issues.

"I made significant planning and operational decisions based on the data provided by the IDC CMO Advisory Service"
-Chief Marketing Officer, $24 billion hardware company

How to Engage

The CMO Advisory Practice offers an information-rich subscription service, the CMO Advisory Service, providing on-going access to benchmarks, best-practices, and peer events. We also offer multi-client studies to provide comprehensive research on niche or emerging interests. Additionally, the CMO Advisory Practice provides customized consulting solutions and events.

Fact Sheets
CMO Advisory Service