Contact IDC Help Shopping Cart Edit Your Profile
Search
 
Home Research Products & Services IDC Events IDC Analysts IDC Analysts About IDC My IDC
 

NEWS & EVENTS
Sign up to receive the latest event invitations, research highlights, and press releases from the IDC Executive Advisory Group
 

Interested in becoming a client? Click here

The IDC Executive Advisory Group provides customized engagements to support your most pressing go-to-market decisions. We provide business executives with comprehensive support that is unmatched in the IT Industry:
  • Experienced business consultants
  • The IT industry's most respected benchmarking data
  • Critical information from our customer experience panel
  • IDC's highly regarded IT industry research

Representative Engagements

For Marketing Executives

Budgeting Problems
Large hardware vendor needs greater marketing investment to sell more software and services, and to develop channels for lower-priced offerings. Using IDC's marketing budget database and models, the vendor determines that they are significantly under-spending on marketing versus competitors.

Organizational Pressures
A CMO at a fast growing vendor in the storage and security market needs to plan for growth in his marketing organization over the next three years. IDC provides an analysis to depict expected hiring levels, new staff positions to be added, and organization-chart models, to support the anticipated revenue growth.

Marketing Operations Decisions
A Vice President of Marketing seeks to determine how many customer databases to maintain, as her company expands globally. Using IDC's extensive database of tech marketing benchmarks, the IDC team analyzes peer-companies who have recently gone through similar decisions, and then brokers and guides peer-level conversations so that the VP can benefit from the experience and practices of her peers.

Staffing Issues
A Marketing Operations professional believes that the marketing team is under-resourced to provide effective content-management for the company's multiple web sites. IDC benchmarks staffing levels at similar companies and provides effective staffing ratios per website.

For the Sales Executive

SG&A Budgeting and Planning
A sales executive needs to translate company strategy into an annual sales budget and business plan. IDC helps allocate budget elements more effectively utilizing mirrored competitive benchmarking metrics and situational analysis to minimize budget risk and maximize sales performance.

Sales Structure and Staffing
A sales executive needs sales staffing levels and headcount mix to support both local and global sales strategy and objectives. IDC provides benchmarking data and an organizational assessment to support optimal structure.

Learning and Development
A Sales Development team needs to improve business results related to training programs. IDC identifies solution selling needs, priority "high yield" sales activities, and provides related training content to improve customer experience and sales results.

Sales Operations and Planning
A Sales Operations VP needs to assess operations infrastructure and related business process to support the revenue plan. IDC provides insights regarding the various roles that sales operations can play in improving company's sales performance and best organizational practices.