Multimedia
Offerings
Analyst Speaker - Online: IDC analyst speaker delivers keynote address or market overview, moderates "virtual" roundtable discussion, or participates in panel discussion.
iViews: A market overview in quick-reference and mixed-content, mixed media format (e.g., data, bullets, analyst quotes, audio, video, graphics).
Video Insights: Multimedia video clips produced by IDC in an IDC branded template featuring an IDC analyst (included) on a topic of great interest to your audience.
Webcast Event Management: Outsourced event management services for audio and video Webcast with slides including access to IDC online event management expertise and advice, utilizing leading Webcast platforms ("supplemental" marketing support optional), and 6 months Web archiving for on-demand replay included.
Sources & Formats
IDC's multimedia offerings draw from IDC analysts' knowledge and industry insight on virtually any information technology-related topic. In addition, IDC works with a large group of world-class partners to deliver the best multimedia version of your IDC licensed content. IDC GMS provides overall project coordination, production, and IDC analyst-speaker and content management for your multimedia product.
Our formats include brief analyst commentaries in either video or audio-only to convey the most important information to time-constrained listeners; market overviews in quick-reference and mixed-content, mixed-media format; and Webcasts of full-length analyst presentations. Any combination of data bullets, analyst quotes, audio, video, and graphics can be integrated to provide essential information and insight on want-to-know and need-to-know market issues.
Popular Uses
IDC multimedia offerings provide dynamic and engaging analyst perspectives that grab viewer attention, and spark desire for more in-depth information. They enable your company to offer industry insights that draw leads to your Website, provide attention-grabbers for your upcoming events, and engage your clients and prospects with interactive summaries of print-based IDC research.
For example, short multimedia presentations in streaming audio or video are ideal for posting on your Website for added co-branding. Medium-length formats are highly effective for lead-generation campaigns, offering sufficiently rich content on-demand in exchange for your target's personal information.
Lengthier interactive formats provide the opportunity to explain complex ideas more completely; to engage those in the consideration or purchase phase more deeply; and to deepen a range of external relationships whether used as a sales tool or a subscription offer for on-going communication.
