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Audience

IDC's Audience Development Network provides you with a network of IDC world-class partners focused on driving leads and visibility for your company, utilizing independent IDC-branded content as a call-to-action . By pairing IDC's strong branded content and services with the expertise and reach of our partners, we drive your desired prospects directly to your Website for lead capture and further development.

Offerings

Audience Development Network: A network of IDC world-class partners focused on driving leads and visibility for your company, utilizing independent IDC-branded content as a call-to-action.

Audience Quick Poll: Pre- and post-event opinions from your target audience to uncover top-of-mind interests and stimulate interest.

What's Included

The Audience Development Network drives awareness for your selected GMS content and/or multimedia offerings. To achieve audience reach, IDC GMS works with you to select the right syndication partners for lead attraction. Whether you have IDC capture leads for you, or you track them on your own Website, IDC GMS will help you select the most appropriate packaged features to increase visibility for your IDC content and attract visitors.

In addition, IDC GMS will provide you with measurable results of your campaigns throughout the length of your engagement and best practices for analyzing and measuring campaign returns.

Popular Uses & Examples

Track the reach of your IDC licensed content within your marketing campaign while capturing targeted lead information with IDC's Audience Development Network.

Attract readers to your White Paper or other IDC content posted on your Website for greater awareness and lead capture.

Extend the life of your live IDC Webcast and generate additional leads by promoting the posted recorded replay for your audience.