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IDC Go To Market Services
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Content-based marketing drives responses from more qualified leads. IDC-branded content, created for a topic you select that's related to your offers and messaging, attracts readers with a genuine interest in what you have to say. The lead-scrubbing begins with the content offer and provides a more direct path to serious buyers.

Offerings

Analyst Connection: 1- to 2-page Q&A-style article with an IDC analyst on technology developments or buyer concerns.

Dat-a-Glance: 2-page market overview from published IDC research in a quick-reference and multi-style format.

Excerpt: Variable-length article culled from published IDC research on a key aspect of a topic.

Executive Brief: 6- to 8-page discussion of a topic tailored specifically to the needs of your target audience; includes one or more graphics.

Graphic Package: Presentation-ready downloadable IDC research data delivered as a single slide or graphic or set of graphics.

Newsletter Service: Co-branded and IDC-branded industry newsletters, electronic or print, presenting IDC thought leadership of greatest interest to your audience.

Top Line: 2-page market or technology analysis that includes 1 graphic.

Vendor Spotlight: 6- to 8-page article discussing key market and technology trends, combined with a custom-written profile of your company.

White Paper: 8- to 10-page analysis of a market or technology, paired with objective analysis of your company's offerings and customer examples.

Workbook: Variable-length sales leave-behind of actionable information from published IDC research, including buyer-consideration checklists and technology evaluation guides.

Sources & Formats

IDC GMS content draws from the work and insights of several hundred IDC analysts across more than 40 countries on virtually any information technology-related topic. IDC's executive advisory services and vertical research companies likewise provide demand-side intelligence on the linkage between key technology trends and critical business issues.

Content ranges from short, 250-word opinion pieces that fit neatly on a Web page, to in-depth white papers and co-branded newsletters. Our formats include: attention-grabbing statements and articles, analyst Q&As, quick-reference sheets, conceptual figures, and more. Our multimedia offerings take these already popular and engaging print formats to a new, interactive level.

Popular Uses

In every format IDC content validates important technology and market trends, and complements your marketing messages. These informative documents can be used in your Website's resource library, or posted to your homepage.

For example, short content formats are ideal for posting as a regular feature on your Website to add co-branding, or for inclusion in newsletters created by your team or ours. Medium-length pieces are highly effective in lead-generation campaigns, offering more in-depth information and insight in exchange for your target's personal information.

Lengthier pieces explain complex ideas more completely; engage prospective buyers of your products more fully; and deepen a range of external relationships, whether used as a sales tool or a subscription offer for on-going communication.