Exclusive Webcasts
April 2008
Please take this opportunity to view complimentary, exclusive encore Webcasts given by top IDC Analysts on Strategies for Sales, Marketing, and Channel Management.
These presentations were originally given at IDC's annual Directions conference and generated such overwhelming interest, that they have been presented again via webcast. For more information on the content of these webcasts, please contact Michelle Blondin at [email protected].
To find out how to leverage relevant IDC content and custom Go-to-Market Services in your marketing initiatives, please contact the GMS team at [email protected].
Building the New Sales and Marketing Operational Model
IDC webcast 'Building the New Sales and Marketing Operational Model' presented by Richard Vancil, Vice President, Executive Advisory Group, IDC.
IDC research shows that even as the IT industry slows in growth, tech vendors are spending more and more on all of their sales and marketing in order to create new customers. Why is ROI declining? What is IDC's Essential Guidance to improve cost management, streamline operations, and become more productive?
Managing the Channel for Efficiency and Effectiveness
IDC webcast 'Managing the Channel for Efficiency and Effectiveness' presented by Christina Richmond, Research Manager, Channels and Alliances: Hardware Infrastructure, IDC
As more and more vendors point their sights "down market," the management of the Channel will become more important. Where do these efforts fit within the overall costs of customer-creation ? What is IDC's Essential Guidance for best practices in channel management?
The Voice of the New Customer
IDC webcast 'The Voice of the New Customer' presented by Clare Gillan, Senior Vice President, Executive and Go-to-Market Programs, IDC
What are buyers telling IDC about what they like, and what they don't like, from the vendors' sales and marketing activities? What is IDC's Essential Guidance on how vendors can begin to re-position their go to market execution to be more effective?
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