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IDC Go To Market Services
ContentCONTENT
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AudienceAUDIENCE
MultimediaMULTIMEDIA
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Product Spotlight
Product Image Webcast Management: Outsourced event management services for an audio or video Webcast with slides including access to IDC online event management expertise and advice, utilizing leading Webcast platforms ("supplemental" marketing support optional), and six months Web archiving for on-demand replay included. more
Customer Quotes
IDC’s research was both the educational piece we anticipated and the brand awareness vehicle that we had hoped for. Not only did the IDC Audience Development Network help build leads, but it helped generate sales.
Chris Tolmie
Director of Solutions Marketing
Nortel Networks
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Go-To-Market Services, Your Marketing...Powered by IDC
Home > Lead Generation
Reach qualified buyers by pairing IDC-branded content with IDC's large network of world-class media partners. IDC provides leading analyst views and research on topics of great interest to your target audience. Then, to boost your lead-generation results, IDC's media partners present the content offer to their vast audiences, sending those who express interest directly to you. The lead-scrubbing begins with the content offer and provides a more direct path to serious buyers.

Sample Lead-Generation Solution

IDC develops integrated lead-generation solutions that are standalone campaigns or a complement to broader solution campaigns targeting several different audiences. A series of IDC White Papers and Webcasts provide the call-to-action and education for the target audiences, resulting in a comprehensive lead-generation effort.