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Analyst Profile Detailed
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Anthony C. Picardi
Senior Vice President, Global Software and Services

Team: 2006 IDC Predictions Team
Digital Marketplace and New Media
Directions Presenters
Open Source
Software and Services Leading Indicators
As Senior Vice President of Software, Dr. Tony Picardi leads the research and thought leadership of IDC software programs. These offerings include over one hundred software markets offered in over 40 customer-facing programs. Dr. Picardi contributes to all aspects of software research from forecasting of emerging markets to consolidation of mature markets. He advises customers on medium to long term trends and strategies as well as market-facing messages and tactics. Dr. Picardi also contributes to IDC's Software Business Strategies practice. He collaborates with IDC’s software team across North America, Latin America, Asia/Pacific, and Western Europe which includes 150 analysts.

Dr. Picardi follows and writes about software technologies as well as software coalitions, new business models and ecosystems, industry structure, the convergence of the software and services industries and overall "mega trends" that affect both markets. He has been a facilitator on the licensing task force for the Licensing Executive Society. Dr. Picardi has delivered user group, vendor briefing, and conference keynote speeches on all aspects of the software industry on five continents. He is currently using feedback modeling and Monte Carlo simulation techniques to forecast technology markets and predict market shares. These methodologies are unique to IDC in the IT market research industry and have been applied by IDC to the ASP, on-line banking, advanced search and content management and Web services markets.

Prior to his current position, Dr. Picardi directed IDC’s Application Development Tools and System-Level Software programs. He advised on market and technology directions, formal forecasts of industry segment sizes and shares of the leading vendors, and vendor strategies for market segmentation and penetration.

Dr. Picardi has thirty-five years of experience in the software, market research and consulting business. He came to IDC from Pilot Executive Software where he was Vice President of Marketing and Strategic Operations, responsible for marketing, advertising, consulting, and strategic alliances. Prior to this, Dr. Picardi held a number of positions at Cortex Corporation as Product Manager, Quality Manager, and Senior Implementation Consultant. He was manager of Higher Order Software’s application consulting group before joining Cortex.

Prior to entering the software industry, Dr. Picardi helped found two companies to consult in the area of policy analysis and economic forecasting. He specialized in collecting and using empirical data to inform policy models. Dr. Picardi has built simulation models for a diverse range of customers and purposes such as:

·     Predicting water and electricity demand and oil exports for the Kingdom of Saudi Arabia and for the US Energy department.

·     Predicting of tax receipts from distilled spirits plants for the US Bureau of Alcohol Tobacco and Firearms.

·     Analyzing aid policies in pastoral areas of West Africa for the US State Department.

·     Analyzing urbanization policies in Bolivia for UNESCO.

·     Demonstrating the use of specification and simulation of space shuttle experiments for the NASA Flight Training Division.

·     Analyzing the effectiveness of Gypsy Moth pest control policies in New England forests.

·     Predicting business and interest rate cycles in the US economy.

Dr. Picardi earned BS and MS degrees in Civil Engineering and a Doctor of Science degree in Social Environmental Systems from MIT.


Analyst Research more

Modeling the Digital Marketplace: Scenarios, Forecasts, and Prognostications
Susan Feldman, Anthony C. Picardi, Rachel E. Happe
Sep 2007 - Doc # 208427      Industry Development and Models
This IDC study describes the two scenarios IDC's Digital Marketplace Model and Simulator forecasts for the Internet economy. It examines the roles that retailers, search engines, advertisers, and content providers will play in ...
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CA Bets on Restructured Sales Strategy and Capability Solutions: Can They Deliver the Needed Growth?
Anthony C. Picardi, Tim Grieser, Stephen Elliot, Rhoda Phillips, Melinda-Carol Ballou, Paul Edwards, Christian A. Christiansen, Raymond Boggs, Tracy Corbo, Lee Levitt
Jul 2007 - Doc # 207638      Vendor Profile
This IDC Vendor Profile reviews the operations and sales, financials, and individual product line progress for CA over the past year. We share our opinion on the company's success relative to other comparable software companies ...
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