Analyst Profile Detailed
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Stephen Graham
Group Vice President, Global Software Business Strategies
Team:
2007 IDC Predictions Team
Channels
Partnering and Alliances
Pricing Strategies
Software as a Service
Software Business Strategies
Software Pricing and Licensing
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Stephen Graham is the Group Vice President of IDC's Global Software Business Strategies (SBS) Group. The SBS Group is responsible for investigating business issues critical to the success of software vendors and the health of their broader ecosystems. Specific topics covered by the group include distribution channels, strategic alliances, pricing and licensing, software as a service, open source business models, and intellectual property. Mr. Graham is also responsible for IDC's Software Leadership Council, a unique service designed to meet the information needs of strategy executives in software firms. His team provides advice and counsel to firms around the world – from large multinationals to small startups.
Mr. Graham speaks on a wide range of software industry business issues ranging from global ISV opportunity to distribution channel trends and issues. He started IDC's software partnering research practice, and is frequently sought for his expertise on partnering topics such as partner ecosystems, program design, partner business performance, and resale channel capacity research.
Mr. Graham also pioneered IDC’s quantitative partner segmentation and multidimensional taxonomy approach, which was subsequently adopted by many of the world’s largest software vendors to describe their partner community. He has authored research and delivered presentations on the development of partner networks, ecosystems, and partner-to-partner (P2P) initiatives, and continues to lead ground-breaking research in this area. Mr. Graham has also published research on intellectual property (IP) and leads IDC's efforts to better understand IP trends and issues in the IT industry.
Over the course of his IDC career Mr. Graham has led several landmark studies, including The Financial Impact of Data Warehousing, Capturing Mindshare Through Influence Relationships, and Marketing Vehicles. He played a critical role in projects such as The Financial Impact of ASPs, The Financial Impact of Business Analytics, and the Software as a Service Ecosystem. He is the author of award-winning research on pricing/licensing and the impact of third party influence on software sales. A recognized expert in his field, Mr. Graham is a featured speaker at vendor events and conferences worldwide and is often quoted in the trade and business press.
Mr. Graham has an MBA from Wilfrid Laurier University and an honors bachelor of arts degree from the University of Waterloo. Prior to joining IDC, he was strategic marketing manager with SAS Institute (Canada) Inc. Mr. Graham is based in IDC’s Toronto office.
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The Road to Volume: SAP Premiers Its Midmarket On-Demand Suite, Business ByDesign
Henry D. Morris, Stephen Graham, Erin TenWolde, Amy Konary, Albert Pang, Mary Wardley, Raymond Boggs, Sandra Rogers
Sep 2007 - Doc # 208893
Insight
This IDC Insight looks at SAP's upcoming midmarket on-demand suite. On September 19, 2007, in New York, SAP provided a first look at its midmarket on-demand suite, which will be called SAP Business ByDesign. (The Business ByDes ...
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