Analyst Profile Detailed
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Rachel Lo
Senior Research Manager, Asia/Pacific Networking Research
Team:
Asia/Pacific Communications Team
Network Infrastructure
Telecommunications
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Rachel Lo is a Senior Research Manager in the communications group. She is responsible for the Asia Pacific regional networking program. Ms Lo keeps abreast of technology adoption trends and network investment pattern across enterprise and telco sectors through the close contacts that she develops with networking vendors, channel partners and service providers. She works with country analysts across Asia Pacific to ensure the delivery of insightful research that captures local market dynamics in the region.
In the first six months after she joined IDC, Ms Lo was responsible for all telecom and datacom deliverables in Hong Kong. She subsequently took up the regional research responsibility in the IP and mobile and wireless area. She was involved in special telecom consulting projects in 2001. Ms Lo also spoke at IDC's Directions in 2001 and 2002 to share her views on the telecom market deregulation as well as mobile data adoption in the enterprise market. Networking was added into Ms Lo's portfolio from the second half of 2002 where she started to analyse the communications market from the hardware perspective.
Prior to joining IDC, Ms. Lo worked with Cable and Wireless HKT as a strategic planning executive in the mobile division (CSL). Her responsibilities included the development of mobile strategies targeted at different market segments. She also identified potential opportunities and threats through working with in-house research and database marketing teams to ensure KPIs were achieved. In addition, she evaluated all acquisition and retention market programs before and after implementation to ensure their effectiveness.
Ms. Lo graduated from Hong Kong University of Science and Technology with First Class Honors in the Bachelor of Business Administration in 1997.
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Analyst Research
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Promising growth sustained in 2000 Asia Pacific handset market with total sales recorded at 70 million units. PRC topped the rank and shared 43% of the regional sales. Explosive subscriber growth in developing countries becomes major growth impetus in the forecast period, while the overwhelming lead of Nokia demonstrates the importance of branding and design along the high-tech adoption in mobile arena.
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As the workforce becomes increasingly mobile with more remote workers, so do demands for communications services that empower their mobility, flexibility and desire to balance business and personal communications. As a result, customers will increasingly expect their service providers to offer unified communications services. But the proliferation of free services and low market awareness has meant that the potential for unified communications revenue generation for IP service providers has not met early expectations.
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