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Marianne Kolding
Associate Vice President, European Services and Software

Team: Corporate Learning and IT Education
Customer Relationship Management (CRM)
EMEA Services
Global Sourcing/Offshore
Human Resource Management
Services Industry Overviews
Worldwide Services Contracts Analysis
Marianne Kolding is associate vice president of IDC's European Services and Software Research group, based in London. She leads the practices responsible for IDC's European research on application solution services, outsourcing, infrastructure services, and the competitive landscape for the services industry.

Her research responsibilities cover a wide variety of topics, but current hot research areas are focused on strategic changes in the services market, ICT skills, green computing, and services ecosystems. Kolding is also part of IDC's Global Sourcing research team. She is often engaged in custom projects on a variety of subjects and frequently takes on speaking engagements, both for IDC conferences and seminars and on behalf of clients. Kolding is often quoted in the press and on occasion provides comments for radio and TV.

Kolding has been in the IT research industry for thirteen years. Prior to this, she held various positions with IBM. She holds a master's degree in international marketing and international trade from Aarhus Business School in Denmark. Her background and experience ensures a broad understanding of issues affecting the IT services marketplace, its players, and its customers.

IDC Link


Infosys Buys Axon: Indian Vendors Get Increasingly "Transformational"
Marianne Kolding
Aug 2008 - Doc # lcUK21400608      IDC Link
Co-written by Douglas Hayward

Analyst Research more

Credit Crunch Becomes Economic Slowdown: The European Implications
Peter Vermeulen, Anders Elbak, Per Andersen, Nils Molin, Douglas Hayward, Marianne Kolding, Mette Ahorlu, Laura Converso, Lionel Lamy, Jennifer Thomson, Martin Canning, Franck Nassah, Rafael Achaerandio García, Brian Troelsen, Sergio Patano, Matthias Kraus, Rainer Keltenbrunner
Nov 2008 - Doc # Q86Q      Insight
This IDC Insight document provides a preliminary overview of how IDC currently (early November 2008) believes that general demand for IT services and business services will change as a result of the credit crisis and the interr ...
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Worldwide and U.S. Offshore IT Services 2008–2012 Forecast
David Tapper, Marianne Kolding, Nigel Wallis, Christopher Real, Vladimír Kroa, Philip Carter
Sep 2008 - Doc # 214087      Market Analysis
This IDC study answers the following questions::
  • How is the model of offshore evolving?
  • What is the opportunity for offshore providers by geographic region?
  • ...
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