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Analyst Profile Detailed
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Randy Giusto
Group Vice President & General Manager, Mobility, Computing, and Consumer Markets

Team: Client Computing
Consumer Markets
Digital Marketplace and New Media
Directions Presenters
Mobile and Wireless
VOIP
Randy Giusto is IDC’s Group Vice President and General Manager of Mobility, Computing, and Consumer Markets. In this role, he directs IDC’s worldwide research efforts focused on mobility, client computing, consumer devices and services, as well as research efforts around the Digital Marketplace and IDC's Pricing and Valuation groups. Mobility encompasses mobile devices, software and applications and wireless services research for both the business and consumer markets. Computing encompasses PCs, thin clients, and flat panel display research. Consumer markets encompasses CE products, services, and technology research covering audio, video, gaming, broadband, home networking and automation, and navigation segments. This also includes IDC's Consumer and Business Multiplay Services research. Mr. Giusto and his team are responsible for quantitative and qualitative analysis of worldwide markets and trends. He has overall responsibility for the Personal Computing, Mobile Enterprise, Mobile Consumer, Mobile Device, LCD, Consumer Markets, Digital Marketplace Media and Entertainment, Multiplay Services, and Pricing and Valuation research portfolios and also contributes to numerous consulting efforts specific to these areas.

He is recognized as an expert in the mobility and wireless, PC, and consumer electronics markets and along with a team of highly seasoned analysts, drives research efforts across these areas. He is a frequent speaker and has presented at events such as CES, DEMO, and CTIA, as well as IDC’s annual Directions conferences in the U.S and Asia. His opinions have been published in diverse publications, including The Wall Street Journal, The New York Times, IBD, Business Week, and other publications. He has also appeared on CBS MarketWatch, CNET Radio, and other audio and video programs.

Mr. Giusto has over 20 years of experience in the mobile, wireless, PC, and consumer electronics industries. His expertise includes in-depth PC, CE, and wireless solution knowledge, and an understanding of the fundamentals of forecasting, consulting, business development, and strategic planning. Prior to joining IDC, he was Associate Director of Mobile and Personal Computing at BIS Strategic Decisions (now part of Forrester).

Mr. Giusto previously held several positions at Compaq Computer Corporation, in Houston, Texas, as a competitive analyst, product planner, and worldwide pricing program manager. Mr. Giusto has also held positions within an IS/IT environment and as a major account manager previous to Compaq.

Mr. Giusto received his BBA in Marketing from Cleveland State University, and designed a mobility project with MIT's Sloan Marketing Lab.


IDC Link


Google Announces Mobile Operating System Along with a Broad Industry Alliance
Randy Giusto
Nov 2007 - Doc # lcUS20940007      IDC Link
Google today announced the formation of a broad industry alliance around its Linux-based mobile operating system called Android. The Open Handset Al ...
TomTom Moves to Acquire Tele Atlas
Randy Giusto
Jul 2007 - Doc # lcUS20795207      IDC Link
(In collaboration with Diana Hwang and Shiv Bakhshi)

Analyst Research more

U.S. Consumer Navigation Device Trends: An IDC and Telematics Update End-User Survey
Randy Giusto, Susan Kevorkian, Alicia Dowdell
Jun 2008 - Doc # 213143      IDC Presentation: Survey
The consumer navigation market continues to offer a wealth of opportunities to vendors and service providers playing within multiple segments. This presentation is based on a joint survey effort between IDC and Telematics Updat ...
purchase document
Microsoft's Bid to Buy Yahoo! Why It Makes Sense
Susan Feldman, Karsten Weide, Frank Gens, Joseph C. Pucciarelli, Matt Davis, Randy Giusto, Melissa Webster, Shiv K. Bakhshi, Ph.D., Scott Ellison, Richard L. Villars, Matthew Eastwood, Susan Kevorkian, Al Gillen
Feb 2008 - Doc # 210725      Update
This IDC update looks at Microsoft's bid to acquire Yahoo! and gives IDC's take on the effects that such a merger might have on several sectors of the IT and advertising industries, as well as on consumers.:
purchase document

Frequently Asked Questions


Will wirelessly-enabled handheld devices kill today's laptops?
We don't foresee these devices killing laptop sales, but they will have an impact on the laptop market. We do see various trends emerging. There is a segment of corporate purchasers out there who are choosing to go with less expensive laptops on the next upgrade cycle and throwing in a PDA, and still be under the expenditure that was spent previously. This will have a negative effect on laptop ASPs going forward. In addition, we certainly see increased use in PDAs and cell phones as they are the defacto devices to take to meetings now, and not laptops.

When will 3G wireless products and services rollout?
This is the magical question that is very complex in nature. Each region around the world is operating on different schedules with different technological, regulatory, and carrier/service provider execution dynamics. We expect Japan to get there first, followed by Europe, then parts of Asia, then the US, then the rest of the world. There are a huge number of factors that play into each region's quest to reach 3G, and those factors are dynamic and issues arise every month that challenge 3G build-out schedules.

How big is the mobile population and how is it segmented?
In the US, the mobile population is expected to reach 46 million workers in 2002 and is segmented by those who work in home, in the office, or in the field. There is also a percentage of those who work in the home and those who work in office who travel for business, and represent a significant opportunity for mobile devices and services. In addition, everyone who works in an office environment, commutes to work in some manner. They represent another opportunity. The mobile population in Western Europe is estimated to be 9.4 million workers in 2002, while in Latin America the number is 11.4 million. IDC is sizing the mobile worker market in Asia over the next year.

Appearances

IDC at CES 2008
Las Vegas, NV United States
January 07-09,2008