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Europe, Middle East and Africa Quarterly PC Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Europe, Middle East and Africa Quarterly PC Tracker Coverage
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

The core of IDC's Europe, Middle East and Africa Quarterly PC Tracker service is a comprehensive electronic database detailing changes and trends in the highly competitive PC market, covering vendors, brands, customer segments, distribution channels, pricing, processors, and PC product categories. Quarterly updates provide the latest information on the rapidly changing market for time-critical decision making. Built on the foundation of IDC's network of country-level quarterly PC tracking services, this service's bottom-up methodology delivers an accurate view of the PC market from those closest to it. Additional related services are also available and include segment-by-channel analysis, extended forecasts, and installed base.


Markets Covered


This service covers the following markets and segments:

  • Geographical coverage: Western Europe (16 countries), East Central Europe (11 countries), and Middle East and Africa (8 countries)
  • Desktops, notebooks, ultraportables, and x86 servers
  • More than 250 vendors and 150 brands
  • Processor by brand and speed
  • User segments: home, education, government, small office, small business, medium business, large business, and very large business
  • Distribution channels: direct inbound, direct outbound, vendor stores, Internet channel, retail channel, corporate dealers, value-added resellers, traditional dealers, and etailers.
  • Other dimensions available: please contact your local IDC office.


Segments Analyzed


Throughout the year, this service will address the following topics:

  • Vendor market share by country, form factor, user segment, and distribution channel
  • Quarterly market sizing
  • Competitive positioning
  • Five- to eight-quarter rolling forecasts by country
  • Vendor performance analysis
  • Key desktop, mobile, and x86 server trends
  • Pricing trends


Key Questions Answered


This service addresses the following issues that are critical to your success:

  1. What are the major challenges and opportunities in the EMEA PC market?
  2. What are the strengths/weaknesses of your competitors?
  3. How to compete in the highly competitive notebook market?
  4. What are the replacement cycle opportunities in the business and consumer markets?
  5. What are the opportunities in the emerging Middle East, African, and Eastern European markets?


Europe, Middle East and Africa Quarterly PC Tracker Coverage


Source: IDC



Competitive Analysis


IDC's Europe, Middle East and Africa Quarterly PC Tracker service examines how international, regional, and local PC vendors are positioning themselves to compete in the desktop, notebook, ultraportable, and x86 server markets. This service reviews strategies, market positioning, and future direction of key suppliers in this market, including more than 250 vendors and over 150 separate brands tracked in 35 countries.


Timely Delivery and Support


Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:


Geographical Coverage

Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

East Central Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine and Rest of Eastern Central Europe.

Middle East and Africa: Egypt, Israel, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of Middle East, and Rest of Africa.


Timely Delivery and Support

Preliminary results are delivered three weeks after quarter end. Final results are delivered six weeks after quarter end. The quarterly forecast is delivered eight weeks after quarter end. Regional quarterly Webcasts are held in week four.


Web-Based Delivery

Through its Web-based interactive querying tool, IDC offers powerful data sorting and reporting capabilities, allowing clients to cross-tabulate and manipulate regional and country market data.


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


Related Links



Meet the Experts         More
Eszter Morvay
Senior Research Analyst, European Personal Computing
Iseult Bottoni
Program Manager, Client Delivery and Service Management, EMEA Systems and Infrastructure Solutions
Karine Paoli
Associate VP, European Personal Computing, IDC EMEA
Massimo Melis
Product and System Development Manager European Personal Computing, IDC EMEA