This IDC Event Flash reviews the Cisco European and Emerging Markets Analyst Conference, held in London on July 24–25, 2008. Highlights included scoping out Cisco's view of the network as the platform in a world shaped by video, unified communications, and software/communications as a service; the key role of specific geographies in the emerging markets, the role of services in Cisco's interaction with business partners, and attempts to move deeper into the consumer market.