This IDC study provides a detailed overview of IT spending trends and forecasts for 17 vertical markets (or sectors) and 10 product categories, including hardware, packaged software, and services in Hungary. The study features overviews of key industry developments, industry challenges, and vertical-specific IT drivers and trends and includes tables detailing IT spending by vertical market for each product for the 2008–2012 period. Analysis is based on continuous research, the monitoring of users' IT spending and emerging purchasing patterns, and supply- and demand-side research.

"With the current tax and energy price burdens and a moderate economic outlook, SMEs are seeking cost-effective IT solutions while demanding improved business efficiency. Accordingly, mobile working environments and business administration software should become increasingly common in this segment. Newly available EU funds might also have a positive effect on SME spending, although vendors should not forget this segment's extreme price sensitivity and lack of IT literacy." – Country Manager Zoltan Komaromi, IDC Hungary