The market dynamics and drivers behind IT consumption vary dramatically across different vertical markets and countries. IDC's Central and Eastern European Vertical Markets research provides deep analysis of 17 vertical markets in the region's major countries. The service measures IT spending trends by technology product area and delivers insight into key factors influencing technology purchasing in different verticals.

This service covers the following markets and segments:

• Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, and Slovenia
• Servers (volume servers, midrange, high-end)
• Workstations, PCs
• Data communications equipment
• Software, IT services
• Government, health, education
• Banking, financial services providers, business services, retail and wholesale
• Discrete manufacturing, process manufacturing, agriculture/construction/mining
• Transport, communications, utilities

Throughout the year, this service will address key topics such as:

• IT spending by vertical market in major technology categories
• Impact of economic development on IT spending by vertical market
• Technology adoption trends by vertical market
• Business trends and issues in vertical markets

This service addresses the following issues that are critical to your success:

1. Which countries and industries offer the greatest opportunities in IT spending?
2. What are the key strategic IT issues addressing senior management and how do these vary by industry
3. How to realign marketing implementation strategies for different vertical markets?
4. How are customer decision-making and IT procurement processes transforming?
5. What are the vertical market directions for hardware and for IT services?
6. What are the vertical market directions for software applications and tools?
7. How to allocate precious marketing and sales budget effectively?

IDC's Central and Eastern European Vertical Markets service reveals where the action is and will be, enabling short- and long-term strategic planning of sales and marketing initiatives, product rollout, resource allocation, and channel development.

Throughout the year, this service offers insight into the latest trends affecting the market.

Croatia Vertical Markets 2009-2013 Forecast

Hungary Vertical Markets 2009-2013 Forecast

Romania Vertical Markets 2009-2013 Forecast

Slovakia Vertical Markets 2009-2013 Forecast

Each study provides a detailed overview of IT spending trends for 2008 and forecasts for 2009-2013 for 17 vertical markets and 10 product categories, including hardware, packaged software, and services.

IDC's extensive research base and in-country analysts mean we can deliver vertical market research on demand for the Baltic States, Ukraine, and other Central and Eastern European countries. Each study provides a detailed overview of IT spending trends for 2008 and forecasts for 2009-2013 for 17 vertical markets and 10 product categories, including hardware, packaged software, and services.

(This study is not part of the regular report series and is available as a separate product.)

This study analyzes IT priorities and purchasing patterns of SMBs in eight key Central and Eastern European countries: Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Slovakia, and Slovenia. It examines spending by company size and assesses the market for PCs and servers, software, services, and imaging and hardcopy peripherals, noting how macro- and microeconomic trends are affecting SMBs and IT development.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.