This IDC Pivot Table centers on the real business value that Web 2.0 technology can bring to both the consumer and corporate markets in the Association of Southeast Asian Nations (ASEAN) and other countries in Asia/Pacific. Since 2006, IDC has observed an increasing number of start-ups in this part of the world that tap on the Web 2.0 bandwagon to offer blogs, wikis, podcasts, and social networks services to the user community. As such, the adoption of Web 2.0-based applications may create a competitive advantage for the companies that are considered first-movers.

• The uptake of Web 2.0 with regard to regulation is dependent upon the broadband infrastructure present in each country. Currently, most companies are operating as low-cost business models. Moreover, in ASEAN, most Web 2.0 websites cater to smaller fun applications or are more into social networking sites.
• The Web 2.0 applications in terms of market grouping were organized by, IDC into five macro categories: platform, search, aggregation, social networks, and collaboration.
• The most common business model used by Web 2.0 companies is the advertising model. Among the websites that operate using the advertising models are those that contain various content or services that generate more advertisement profits with a higher volume of user traffic. There are also classified websites that contain a list of items for sale and websites that are operated by advertising agencies that offer a new type of digital advertising by using the blogger community to expand its customer reach to a wider network. Moreover, other business models used are the revenue-sharing model, services charge model, and the nonprofitable model.
• Some of the notable Web 2.0 companies operating in the Asia/Pacific region are mgame.com (Korea), SouFun.com (China), Zoho.com and MapMyIndia.com (India). In the ASEAN region, there are HungryGoWhere, Xin.sg, and Bezurk.com (Singapore), Advertlets.com (Malaysia), and SCTV.co.id (Indonesia). Larger Web 2.0 players in ASEAN are mainly news and media companies that implement the Web 2.0 framework to get near to the consumer community, to generate more sales leads, and brand awareness among the user community.
• The three important technological vectors for the Web 2.0 application space are Asynchronous JavaScript and XML (Ajax), rich Internet applications (RIA) and Web services.