This IDC study provides a bottom-up sizing of the online gaming subscription market in 2007 as well as a 2008–2012 forecast. Historical and forecast revenue data are shown for the Greater China market (composed of China, Taiwan, and Hong Kong). This study also contains vendor-specific revenues and market shares by country market.

"Greater China, despite already being one of the strongest online gaming regions in Asia, proved that the best was still to come from the industry. The free-to-play business model continued to reap rewards as the monthly subscription model inched closer towards the exit door. With the free-to-play business model in place, the Greater China market has opened up to a more even arena in which gamers of any financial capabilities may participate", says Sae-Soon Quah, Market Analyst, IDC Malaysia.