The online gaming market in Asia/Pacific (excluding Japan) has successfully grown beyond a male-dominated realm to reach mass market appeal in a region comprising culturally diverse but highly technology-adoptive countries. The market continues to maintain strong growth especially with the increasing proliferation of connected consoles and richly enhanced mobile devices. Even though the market is flourishing, IDC advises developers and infrastructure providers to develop and tailor business strategies that will meet the unique needs of the different countries. IDC's Asia/Pacific Online Gaming service helps online gaming service providers, infrastructure vendors, and investors understand this exciting market by providing comprehensive research on subscription trends and playing behaviors, gaming preferences, infrastructure investments, winning business models, mobile and connected console market penetration.

This service covers the following segments of the Online Gaming market:

• Subscription value and penetration rate
• Service providers' infrastructure investment
• Gamers' behavioral and playing habits

Throughout the year, this service will address the following topics:

• Subscription trends and forecast
• Investment opportunities on infrastructure
• Gamers demographics and spending patterns
• Market potential on mobile and console devices
• Developers' success highlights

Our research addresses the following issues that are critical to your success:

1. What are the new gaming trends that will influence the subscription revenue opportunities?
2. How have the spending and behavioral patterns of gamers evolved?
3. What is the investment roadmap on infrastructure for the service providers?
4. What is the opportunity impact with the boom in connected console and mobile devices?

IDC's Asia/Pacific Online Gaming service profiles the infrastructure investment, business models, successful products, and future roadmap of leading games developers across the region. Vendors covered in this space include:

AcerTWP, Asiagame, Chinese Gamer, Electronic Arts, Gamania, GameOne, Internode, Khabal, Microsoft, NC Soft, Netspace, Nexon, NHN, Optusnet, Ourgame, PAGN, Shanda, Softstar, Terra ICT, and Waei.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments, via research offerings that require additional IDC funding and client investment.

This is a series of country specific reports that discuss the market opportunities for online game developers. Geographies covered are ASEAN, China, Hong Kong, Korea, Taiwan, and Vietnam.

This report explores the trends and opportunities within the mobile gaming market. It discusses various topics ranging from user preferences to wireless providers and device manufacturers.

This document details the infrastructure setup and spending plans of leading service providers across the region.

This report takes an in-depth look at the user trends of gaming via console boxes. It profiles the leading console manufacturers, gaming genres in demand, and future developments.

This document shares the latest information on gamers' subscription habits, genre preferences, and spending capacity.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.