The majority of Middle East and Africa mobile markets are currently passing through a duopoly stage of development. Consequently, it is expected that a number of MEA country governments will soon bring new operators into play. The increased rivalry brings dramatic changes to supply side of mobile markets, putting both entrants and incumbents into situation they have not faced before.

"As new mobile operators launch operations, the current balance of power is undoubtedly changing. The positions of the incumbent operators are being jeopardized. If they are aiming to narrow losses, incumbents cannot simply sit and watch new entrants spread their wings. Fortunately for them, the collection of defensive options is large." – Krešimir Alić, Senior Analyst, IDC CEMA