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Nigeria Hardcopy Peripherals 2008–2012 Forecast and 2007 Vendor Shares
Jul 2008   Doc #ZH07Q   Market Analysis  

Printed Page Length: 80 pages
Number of Tables: 40
Number of Figures: 60

By: Fikayo Aremu
IT Market Analyst, Imaging and Hardcopy Devices, IDC West Africa

Price $ 14,400.00

Abstract 

This study discusses the market for hardcopy peripherals – single function and multifunction. It does not cover point-of-sale printers or small-format printers featuring widths of less than eight inches. Neither does it cover wide-format (A0) products, sometimes known as plotters. The forecasts contain data for the Nigerian peripherals market from 2008 through 2012. Unit shipment, value of shipment, and average street price (ASP) information is presented. Data for 2006–2007 is actual, whereas data for 2008–2012 is projected.

"Vendors should strongly consider establishing a direct presence in the market. With a local office, a vendor is better able to address the market's needs and take share away from domestic players. Vendors should also make efforts to simplify their channel structures, ensure the wide availability of consumables, and provide after-sales support in the country. These actions will all help to reduce the impact of the gray market and enable vendors to gain more control over the shipments of their products in the region. A focus on the SMB segment would also be beneficial, following the government's decision to empower SMBs in order to reduce poverty and corruption in the country." – Fikayo Aremu, Research Analyst, IDC Nigeria.

List of Attachments | IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More

Regions Covered:
Middle East and Africa, Nigeria
Categories Covered:
Hardware, Channels - Hardware
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