David A. Shiang
Director, eBusiness Strategy Consulting
Team:
eBusiness Consulting
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David A. Shiang has more than eighteen years of information technology marketing and management consulting experience. He has consulted to technology vendors on strategic marketing, Internet, e-business, and web issues since 1993, managing large-scale marketing consulting engagements for companies such as IBM, Microsoft, Oracle, SAP, Hewlett-Packard, Lawson Software, Partnerware, Allegis, Hyperion Software, PricewaterhouseCoopers, and KPMG Peat Marwick. He helped develop IDC's Internet Commerce Market Model (ICMM) in 1996 and was the first IDC consultant to use the web for demand-side research on behalf of a client. He specializes in strategy formulation, market and channel development, competitive analysis, product planning and positioning, and customer satisfaction. He has written reports on Marketing Automation, Sales Force Automation, and Partner Relationship Management. His work has appeared in publications such as Computerworld and Software Magazine. Prior to joining IDC, he worked as a marketing consultant for Harbridge House, a management consulting firm now part of PricewaterhouseCoopers, where he advised Fortune 500 companies on strategic marketing issues and conducted advanced marketing education. He also held marketing and finance positions at Prime Computer and Wang Laboratories. He has a master of management from the J.L. Kellogg Graduate School of Management at Northwestern University, with concentrations in marketing, strategic planning, and international business. As part of his Kellogg education, he was an exchange student at Ecoles Supérieures des Sciences Economiques et Commerciales in Cergy, France. He was also a Danforth Graduate Fellow in English at the University of California, Berkeley. He did his undergraduate work at the Massachusetts Institute of Technology, where he received his S.B. degree in Humanities and Science. He is an active member of the MIT Alumni Association, having directed class fund-raising efforts since 1982.
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