Analyst Profile Detailed
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Ariane Mackenzie
Consulting Manager, European Telecoms and Networking Expertise Center
Team:
Telecommunications
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Ariane Mackenzie joined IDC's European Telecommunications Services group in July 1999.
For two years, she concentrated on the IP services area, where she covered the European Internet access market, European Web hosting market and IP wholesale industry.
At the start of 2002, Mackenzie set up a German research service, covering the fixed and mobile telecommunications services market in Germany. In April 2002, she relocated to Munich.
In her roles at IDC, she has been responsible for the maintenance of regular vendor surveys and end-user research, market analysis, and management of both quantitative and qualitative research projects.
In May 2005, Mackenzie changed her role to Consulting Manager, European Telecoms and Networking, to provide clients with:
· Management of consulting projects
· Proficiency in consulting methodologies
· Delivery of client workshops and presentations
· Comprehensive knowledge of European industry dynamics for the telecommunications and networking market
· Comprehensive knowledge of the fixed-line services and IP services markets
· Detailed technology reviews and their relative impact on vendors, telecommunications executives, and IT-users
· Custom White Paper development on telecommunications issues
Mackenzie finished her master's in economic geography from the University of Munich and spent a further year studying at the London School of Economics (LSE).
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