Analyst Profile Detailed
 |
Anne-Lise Wang
Vice President, European Software
|
Anne-Lise Wang, based in Copenhagen, Denmark, is the vice president of research for IDC's European Software expertise center. She has 14 years of experience in the IT market research and consulting area, and for the past six years has been building software research across Europe as well as developing the content in the research.
Wang writes white papers and case studies, and is responsible for major consulting projects in the software area in Europe. She is a speaker at conferences and trade shows, and contributor of strategic consulting to the European management boards of software companies.
She follows and writes about overall software industry development in Europe and application software company directions and strategies, as well as the ebusiness area, including supply chain automation and procurement.
Wang holds degrees in economics from the Business School of Copenhagen and political sciences from the University of Copenhagen.
|
Frequently Asked Questions
| Which application software segments offer fast growth opportunities in Europe? |
Albeit interest in the hottest and the latest has been played down in the past seven to eight months, content and document applications are going strong. In the industry specific applications, professional services software as well as applications targeting telecom and utilities industries offer high growth rates for software vendors.
Client relationship management software has headed stormy weather, but few organisations would disagree on the value of knowning your customer and servicing them better. Also software supporting supply chain automation is doing well.
|
|
|
|
"
The economic situation in Europe challenges software companies to prove tangible value add, and fast positive ROI to their clients. This will greatly encourage them to focus their strategy, and make clear choices about the customer groups they wish to service, as well as how they intend to do this.
This sounds easy, right?
In reality it is very difficult. By choosing some, others are left behind, and these "others" might have strong voices speaking for them within the company. What we far too often see is software companies listing just about all of their existing customers, in a list of customers segments to focus upon, and this brings them right back to sqare one. The increased importance of branding and value add requested, does not fit well with the old opportunistic strategy.
"
|
|
