Analyst Profile Detailed
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Kathy Sin
Research Manager, Asia/Pacific Personal Systems Research
Team:
Asia/Pacific Personal Computing Team
Worldwide Quarterly Tracker Team
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Since joining IDC in 2000, Kathy Sin has been responsible for research and analysis on trends and market sizing for the Asia/Pacific PC market. In this capacity, she coordinates research with IDC analysts located throughout 13 countries in the region, as well as a number of Emerging Asia markets. She is also in charge of IDC's Asia/Pacific Notebook Tracker and other PC-related research.
Ms. Sin has extensively analyzed Hong Kong's PC market and provided clients with insight to develop sound business strategies. She maintains and improves database models for IDC's PC Tracker program, which enables clients to identify market trends and to monitor market changes for product development and strategic planning. She also closely tracks the latest pricing, product, and processor developments in the PC market.
Ms. Sin has been the recipient of several recognitions at IDC, including Regional Research Support Award and IDC's Global Fellowship. She has been quoted in a number of pulications including The Standard, South China Morning Post, tom.com and ettody.com
Prior to joining IDC, Ms. Sin was the Market Research Officer for Crown Motors Limited in Hong Kong. In this role, she was responsible for tracking information on Hong Kong's motor industry for strategic business planning and analyzing market trends for product development.
Ms. Sin has a Bachelor of Science in Statistics from the Chinese University of Hong Kong, and a Masters of Science in E-Commerce (Business Program) from the Chinese University of Hong Kong.
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