Julie Ross
Consulting Director
Team:
Canada Research
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Phone: (416) 673-2216
Email: [email protected]
As Consulting Director, Julie Ross directs IDC's research teams in providing clients with strategic analysis, market research, industry perspective and business planning counsel. Ms Ross assists clients with designing, introducing, marketing and positioning products/services; developing marketing communications programs and creating compelling message statements; improving partner programs and practices to identify, recruit, and leverage relationships; identifying and targeting high-opportunity market segments; and improving product and service quality through customer and channel satisfaction measurement.
In her 9+ years at IDC Canada, Ms. Ross has developed extensive experience executing primary and secondary market research programs across a variety of progressively senior analyst and management roles including competitive analysis, quarterly data collection, survey-based research, and market assessments. Ms Ross brings an extensive background in IT market research to IDC's consulting practice. She was previously a program director at IDC, where she supervised research and client service for the Professional Services Research Group and was IDC's principal analyst on various market dynamics affecting IT workforce management and elearning solutions in Canada.
Specializing in strategic marketing, Mrs. Ross studied at The London School of Economics, Queen's University's International Study Centre, and holds an Honours Bachelor of Business Administration from Wilfrid Laurier University's School of Business and Economics.
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