Analyst Profile Detailed
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Jessica Goepfert
Program Director, Vertical Business Units
Team:
Vertical Markets
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Jessica Goepfert is the Program Director for IDC's Worldwide Vertical Trackers, Industry IT Spending Guides and Vertical View programs.
In this position, Ms. Goepfert provides market analysis, research, and consulting on translating industry specific business issues into IT purchasing directions. Specific research areas include competitive analysis and growth trends within vertical sectors, IT opportunities for companies in target verticals, and analysis of various business models. Additionally, Ms. Goepfert is involved in the development of IDC's new Vertical Tracker programs. She also collaborates with IDC's Insights companies to develop industry-specific IT spending forecasts. Her most recent work involves groundbreaking detailed forecasts of IT spending in the manufacturing, retail, healthcare, life sciences, energy and government sectors. She was also a lead analyst on the U.S. Vertical Group's study of the world's 50 largest IT vendor revenue estimates by vertical industry.
Prior to joining IDC's Vertical Group, Ms. Goepfert analyzed the application outsourcing market with IDC's Services Group and was a lead analyst on the teams that conducted the first study on the financial impact of ASPs and sized and forecasted the worldwide business process outsourcing market. She also co-authored a comprehensive study on BPO end-user adoption patterns by key functional areas. Ms. Goepfert graduated Cum Laude from the F.W. Olin School of Business at Babson College in Wellesley, Massachusetts. She received her Bachelor of Arts Degree from Connecticut College in the fields of Psychology and Dance, with a minor in economics, and was nominated into the Phi Beta Kappa society.
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While looking at the IT opportunity and market by vertical is not a new concept, many IT vendors actually organize their sales efforts and resources by region. To truly pinpoint the best opportunities, IT vendors need to examine the market at the most granular level possible, such as by state, by technology, and by vertical, said Jessica Goepfert, program director, U.S. Vertical Research.
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