Alyson Frasco
Director, Worldwide Print Technologies & Output
Team:
Printers and Peripherals
Worldwide Quarterly Tracker Team
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Ms. Frasco is responsible for IDC's worldwide research in the areas of print technologies and output – printers, U.S. Quarterly Printer Market Tracker, Worldwide Quarterly Printer Market Tracker, and Document Output Trends and Supplies. She is responsible for coordinating the research efforts of all international printer analysts (U.S., Canada, Latin America, Western Europe, Eastern/Central Europe/Middle East and Africa, Asia Pacific, and Japan). She has conducted research and consulting in the printer area since 1992. She is responsible for forecasting all printer technologies and providing insightful, timely product analysis to clients. Her expertise covers network printers, color printers, and Internet printing as well as other printer technologies from the desktop to the high end. Ms. Frasco has conducted large research and consulting projects on the U.S. and worldwide printer market, on an annual and quarterly basis. She has written reports on network printers, network print servers, color, the A3 printer market, Bluetooth printers, Internet appliance printers, and new technologies as they relate to the printer industry. She designed and launched IDC's very successful Worldwide Quarterly Printer Tracker. In addition, Ms. Frasco launched IDC's new program Document Output Trends and Supplies, which focuses on page volume trends and the very important supplies opportunity. Ms. Frasco has received several IDC Consulting Achievement Awards, and an IDC Excellence Award for teamwork. She regularly gives presentations regarding product strategy, competitive intelligence, and emerging market opportunities at dealer conferences, trade shows and at customer sites. Ms. Frasco is quoted in such publications as the Wall Street Journal and Investor's Business Daily. Her technical background and training give her a solid understanding of current and new technologies emerging in the printer industry. She has been with IDC since September, 1992. Ms. Frasco received a B.A. in physics and computer science from Wellesley College in Wellesley, MA.
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