Morris Edwards
Consulting Director, Communications
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Morris Edwards is a Consulting director with responsibility for managing custom research and consulting projects involving communications and networking. His duties range from fully understanding the client's goals and objectives with each project and marshaling the appropriate IDC analysts and other needed resources, to serving as the IDC point man for client queries and status reports, and insuring that the project is completed on time and to the client's satisfaction.
Morris brings a wealth of industry knowledge, writing expertise and project management experience to his work. As an entrepreneur for more than 30 years, he created and edited a number of trade publications on the convergence of computing and communications and its business ramifications. He also co-founded related trade shows, serving as program chairman for each event. Additionally, Morris wrote monthly columns for a number of leading IT and communications publications in the U.S., Canada and U.K., and presented numerous lectures, seminars and courses on communications and networking.
Since joining IDC in 1999, Morris has managed a wide variety of custom research projects, including:
· Validating and communicating product and service value propositions with IDC-branded White Papers that build awareness, stimulate market interest and generate sales leads
· Sizing and assessing new market opportunities, and positioning new offerings to gain a competitive advantage
· Tracking market share and brand/product perception
· Optimizing go-to-market and channel strategies
· Conducting competitive SWOT analysis, with vendor profiles and best practice benchmarking
In particular, Morris has managed several ROI studies and co-authored and managed associated IDC-branded White Papers, making the business case for deploying various technology solutions. These ROI studies and White Papers have covered solutions ranging from communications and network equipment and services to desktop and network management software, OSS/Billing systems and voice/data convergence.
Morris has attended a number of workshops and courses on project management, and is a graduate of the Boston University Management Development Program on the Principles and Techniques of Project Management. He holds a bachelor's degree in electronic engineering, with First Class Honors, from Queen Mary College, London University.
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