Seana Dowling
Research Director, Quantitative Research Group
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As Research Director in IDC’s Quantitative Research Group (QRG), Seana Dowling leads IDC’s Advanced Analytics initiative, identifying and developing advanced analysis opportunities with demand-side data. With extensive experience in demand-side project design and management, Ms. Dowling focuses on conducting statistical analyses to identify and explore data trends at a deeper level. She has worked on a variety of projects involving advanced statistical analysis of demand-side data, including the development of new segmentation strategies based on cluster analysis, identification of key drivers of technology adoption using predictive analytics, and discovery of gender and attitudinal differences in preferences for cell phone colors.
Ms. Dowling also leads QRG’s Consumer Research initiative, as well as participates in the development of numerous global market models segmenting and forecasting specific aspects of the technology market. The Quantitative Research Group, situated within the Global Research Organization (GRO), works with IDC analysts worldwide on their demand-side projects and market models to improve the accuracy, credibility and timeliness of IDC´s forecasts and market analysis.
Ms. Dowling has worked in research design and analysis for more than fifteen years. Prior to joining IDC, Ms. Dowling worked as a research assistant at the University of Anchorage Alaska. She was involved with multiple research projects, some of which resulted in publications in peer-reviewed journals. In addition, Ms. Dowling lectured in statistics and research methodology courses. Before beginning her graduate studies, Ms. Dowling served in the U.S. Army in the Air Defense Artillery.
Ms. Dowling holds an M.S. in Clinical Psychology from the University of Alaska Anchorage and a B.A. in Psychology from the College of the Holy Cross.
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