Dot Allen
Vice President of Consulting
Team:
eBusiness Consulting
Hardware Consulting
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As Vice President of Consulting, Dot Allen provides strategic analysis, market research, and business planning counsel to systems and software vendor clients. Specifically, she assists clients with designing, introducing, marketing, positioning, and pricing new and existing products; developing marketing communications and advertising programs, and creating compelling message statements; improving partner programs and practices to identify, recruit, and leverage relationships; identifying and targeting high-opportunity market segments; and improving product and service quality through customer satisfaction measurement. A highly skilled marketing professional with more than 25 years of experience in market analysis and planning, she has managed hundreds of consulting projects since joining IDC in January 1995.
Ms. Allen brings to these consulting projects her extensive background in information technology marketing and management consulting. Prior to joining IDC, Ms. Allen was a Senior Marketing Manager at Sun Microsystems, where she managed information publishing ISVs, served on the commercial strategy team, and acted as product manager for Sun's system management products. To maximize the value Sun derives from market research, she designed and implemented a Marketing Research course at Sun University. Before joining Sun, Ms. Allen managed market analysis for five years at Xerox Engineering Systems (formerly Versatec). Earlier in her career Ms. Allen also served as a marketing consultant at the Institute for the Future, Technology Decisions, Inc., and SRI International (formerly Stanford Research Institute).
Ms. Allen holds a B.A. in Hispanic American Studies and French from Stanford University, and an M.A. in Education, also from Stanford. She earned her M.B.A. in Marketing from Golden Gate University, and served on the adjunct marketing faculty at Golden Gate for 13 years.
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