This IDC Presentation shows that New Zealand Telecommunications market today is focused on core telecommunications services — improving broadband connectivity and access, voice services, and data growth. However, competitive pressures continue to erode average revenues per user (ARPUs) and margins, leading to flat and declining total market revenues. At the same time, carriers invest billions in next-generation network (NGN) and IT infrastructure.

Identifying demand and growth in advanced next-generation services is critical to the carrier's business model. Key areas include changes in device usage and take-up, preferences in broadband connectivity, and use of advanced communications, mobility services, and video. In November 2007, IDC conducted a Consumer Lounge survey of 445 New Zealanders, which evaluated current online behaviour and attitudes to emerging services. As a point of reference, the study also presents a snapshot of findings from an in-depth United States' annual study into bundled and emerging services, including willingness to pay.