Printer manufacturers, faced with flat revenue and slowing growth, are finding it increasingly important for them to plan and devise a formula for success. Manufacturers are being forced to reevaluate their strategies as new form factors, technologies, and participants continue to shape the maturing market. This is especially vital as today's critical success factors often go beyond product price and performance in buying decisions. IDC's Asia/Pacific Quarterly Printer Tracker provides a comprehensive view and analysis of the printer industry across the region on a quarterly basis. It provides industry analysis and insight that are essential for players who need to chart their company's directions and succeed in this challenging market.

This product covers the following segments of the Printer market:

• SDM
• Line
• Inkjet
• Laser
• Thermal

Throughout the year, this product will address the following topics:

• Quarterly market size and share of the printer industry by vendor and country
• Model level data
• Quarterly competitive analysis by country
• Quarterly update of 5-year forecast by technology and country

Our research addresses the following issues that are critical to your success:

1. What are the key strategies that will lead to vendor market share gains especially in the inkjet and laser markets?
2. Which technology will have the greatest impact on shaping future product directions in the Asia/Pacific printer market?
3. Which technology will dominate the Asia/Pacific commercial printer market?
4. Will entry-level models continue to be the key contributor to the growth of the Asia/Pacific consumer printer market?
5. How will MFP shipments affect the printer market?

IDC's Asia/Pacific Quarterly Printer Tracker analyzes the product strategies, competitive positioning, financial viability, and overall strategic direction of major providers in the printer market. Examples of companies tracked include:

Brother, Canon, Dell, Epson, Founder, Fujian Start, Fujitsu, HP, Konica Minolta, Kyocera Mita, Lenovo, Lexmark, Oki, Panasonic, Printronix, Ricoh, Samsung, Sindoricoh, Star Micronics, TallyGenicom, TVSE, WeP, Xerox, etc.

Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

• Technology SDM, line, inkjet, laser, thermal
• Price band
• Monochrome and color
• Print speed
• Model level data

2009 to 2013 Outlook:

• SDM, line, inkjet, laser, thermal
• Price band
• Print speed
• Forecast assumptions

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.