IDC's Australia Mobile and Wireless Solutions research keeps clients abreast of the latest developments and trends in the rapidly-growing Australian mobile and wireless market. With a dual focus on both the business and consumer segments, this program offers in-depth evaluations of market dynamics, thorough assessments of opportunities, and insightful analysis of vendors and end-users alike. Key coverage areas include mobile and wireless technology evolution, vendor strategies, and end-user adoption of mobile devices and services.

This research program covers the following segments of the Australian mobile and wireless market:

• Cellular (3G; WCDMA/1xEV-DO; HSDPA/HSUPA)
• Wireless LAN and wireless broadband (WiFi; WiMAX)
• Business and consumer markets
• Voice and non-voice (data, content, and application) markets
• Emerging wireless technologies, such as mobile TV and RFID
• Emerging mobile and wireless business models

Throughout the year, this service will address the following topics:

• Perceptions and uptake of 3G-based solutions
• Growth and developments of wireless broadband
• Consumer application and content revenue opportunities
• Enterprise mobility solution revenue opportunities
• Convergence in the business and consumer markets, including fixed-mobile convergence and digital home

Our research addresses the following issues that are critical to your success:

1. How should carriers differentiate themselves in the highly mature consumer mobile market?
2. What are the opportunities for advanced mobile applications as well as consumer readiness?
3. How will the mobile entertainment market expand and evolve?
4. Beyond mobile email and PIM, what lies ahead for business users?
5. What is the market opportunity for vendors of mobile, hardware, software, and services in the enterprise market?
6. What are the drivers and inhibitors of the Australian SME mobile market?

IDC's Australia Mobile and Wireless Solutions research reviews technologies, vendor strategies and market positioning, and end-user perspectives providing a future outlook with essential guidance for the industry. Examples of companies tracked include:

AAPT, Access Providers, Alcatel, Alphawest, Avaya, BigAir, Cisco, Ericsson, Gen-I, Good, Hewlett Packard, Hutchison, IBM, KAZ, LegionOne, Macquarie Telecom, Microsoft, Mobile365, Motorola, NEC, Nokia, Nortel, Optus, Oracle, Palm, People Telecom, Personal Broadband Australia (iBurst), Primus, Qualcomm, RIM, SAP, Samsung, Sony Ericsson, Symbol, Telstra, Unwired, Virgin Mobile, and Vodafone.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

This study serves as IDC's annual guide to the Australian wireless industry, focusing on cellular and wireless services, and touching on public hotspots and satellite services. It profiles major service providers' organisational structures, strategies, offerings and positioning. It also offers insight into market trends, competitive and regulatory environments.

This study reviews and forecasts the Australian cellular market. Technologies and services covered include 2.5G (GSM/GPRS, CDMA/1xRTT), 3G (WCDMA, CDMA/1xEV-DO); Voice, Push-to-talk, SMS, MMS, Mobile Data, and Mobile Applications. Topic areas include: subscriber numbers (by operator, technology, service, subscription type), operator market shares (revenue, subscribers, technology, services, subscription type) for 2006, and forecasts of technology use, subscriber numbers, service revenue through to 2011.

This document reviews and forecasts the Australian handheld device market, including traditional PDAs and converged devices/smartphones. Mobile device vendors' product roadmaps and carriers' strategies and offerings on wireless data services will be discussed. Total handheld device shipment units, revenue and market share by vendor for 2006 and market forecasts through to 2011 will be included.

IDC offers a complete market intelligence solution customised to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalised Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.