Handheld and converged devices have captured the imagination and excitement of vendors in the mobile computing space. When it comes to the handheld market, the Asia/Pacific region is one of the most unique regions in the world. Tech-savvy users in Australia, Hong Kong, Korea, New Zealand, Singapore, and Taiwan contrast markedly from emerging markets like India, Indonesia, Malaysia, Philippines, and Thailand, not to mention the large and distinctive China opportunity. IDC's Asia/Pacific Quarterly Handheld Tracker provides timely and critical market intelligence essential for understanding and planning strategies for the handheld and converged device market in the Asia/Pacific (excluding Japan) region. It identifies and quantifies the significance of competitive threats and new market trends through market sizing and forecasts of the handheld market on a quarterly and per-country basis.

This product covers the following segments of the handheld market:

• Handheld devices which include both traditional pen-based and keypad-based form factors
• Converged devices, which combine the features of mobile telephony with traditional handhelds, with further breakdowns by data- and voice-centric (Beta) devices

Throughout the year, this product will address the following topics:

• Country activities
• Vendor competition
• Form factor dynamics
• Average system price and market value
• Operating system share
• Price band analysis
• User segmentation (consumer/commercial)
• Other fields (such as WLAN and GPS) available as optional add-ons

Our research addresses the following issues that are critical to your success:

1. What are the quarterly shipments and market values for the leading handheld vendors in the Asia/Pacific region by individual country?
2. Which handheld O/S are gaining or losing market share in the Asia/Pacific region?
3. What activities are multinational and local vendors undertaking in their battle against each other, and who is more successful?
4. Which device form factor is gaining market share, and how does this differ by country?
5. With the mobile telecom and IT worlds colliding in the form of converged and handheld devices, how are users reacting to them?
6. What is the growth outlook for the Asia/Pacific handheld market? Is there something unique to an individual country that makes its forecast different from the rest of the region or the world?

IDC's Asia/Pacific Quarterly Handheld Tracker product examines how handheld vendors are positioning themselves to compete in the market. This product reviews strategies, market positioning, and future direction of several providers in the handheld market, including but not limited to:

Apple. ASUStek, Coolpad, Dopod, E-Ten, Hewlett-Packard, HTC, iMate, LG, Mio, Motorola, Nokia, O2, Palm, Phoneone, RIM, Samsung, Sony Ericsson, Toshiba, and more.

Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

• Handheld Devices
• Converged Devices

• Preliminary data (Excel tables) provides summary tables of the top 5 vendors in the region
• Final data (Excel tables) provides tables of the top vendors by country, form factor, and operating system
• Forecasts (Excel tables) provide outlooks by country, form factor, value, and operating system
• Executive summaries (PowerPoint presentation) highlighting the key developments in each country that had an impact on the market's performance
• Inquiry time for direct access to IDC analysts

A database is also provided in an interactive Pivot Table format, so as to allow for customized analysis and segmentation with a high level of granularity, including unit and value shipments by vendor, country, form factor, operating system, price bands, and user segments, among other splits.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.