The market dynamics and drivers behind IT consumption vary dramatically across different vertical markets and countries. IDC's Middle East and Africa Vertical Markets research provides broad coverage of 17 vertical markets in the region's major countries. The service measures IT spending trends by technology product area and delivers insight into key factors influencing technology purchasing in different verticals.

This service covers the following markets and segments:

• Saudi Arabia, UAE, Qatar
• Egypt, Turkey
• South Africa
• Servers (volume, midrange, high-end)
• Workstations, PCs
• Data communications equipment
• Software, IT services
• Government, health, education
• Banking, financial services providers, business services, retail and wholesale
• Discrete manufacturing, process manufacturing, agriculture/construction/mining
• Transport, communications, utilities

Throughout the year, this service will address the following topics:

• IT spending by vertical market in major technology categories
• The impact of economic development on IT spending by vertical market
• Technology adoption trends by vertical market
• Emerging business trends and issues in vertical markets

This service addresses the following issues that are critical to your success:

1. Which countries and industries offer the greatest opportunities in IT spending?
2. What are the key strategic IT issues addressing senior management and how do these vary by industry?
3. How to realign marketing implementation strategies for different vertical markets?
4. How are customer decision-making and IT procurement processes transforming?
5. What are the vertical market directions for hardware and for IT services?
6. What are the vertical market directions for software applications and tools?
7. How to allocate precious marketing and sales budget effectively?

IDC's Middle East and Africa Vertical Markets service reveals where the action is and will be, enabling short- and long-term strategic planning of sales and marketing initiatives, product rollout, resource allocation, and channel development.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

Saudi Arabia Vertical Markets, 2009-2013 Forecast

South Africa Vertical Markets 2009-2013 Forecast

Egypt Vertical Markets, 2009-2013 Forecast

Using primary research, these studies analyze IT priorities and purchasing patterns by vertical market in the major Middle East and African countries. The studies provide detailed overviews of IT spending trends and forecasts for 17 vertical markets and 10 product categories, which include hardware, packaged software, and services. The studies also include IT spending and forecasts by vertical market and product for 2009-2013.

IDC's extensive research base and in-country analysts mean we can deliver vertical market research on other countries in the region.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.